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How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...
Programmatic Advertising Demystified

Programmatic Advertising Demystified

In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...