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2021 Digital Media Trends

2021 Digital Media Trends

What’s New in Digital Media: Trends in 2021 and Beyond  The digital age is upon us. It has been for some time. When COVID-19 spread into a global pandemic, the ubiquity of digital media accelerated much faster than many anticipated. What was once a leisurely...
Post-Pandemic Advertising Trends

Post-Pandemic Advertising Trends

The Top Post-Pandemic Advertising Trends As the world starts to take a collective sigh of relief, it’s time for marketers to start looking forward. The coronavirus pandemic has changed the way people think about everyday life. What started as a questionable obsession...
How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...
Programmatic Advertising Demystified

Programmatic Advertising Demystified

In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...