How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

What Are Web Cookies? A web cookie is a packet of data that a user’s web browser stores on the computer when the user visits a website. It helps that website track the user’s activity while on that website, including visits and purchase decisions. Digital marketers...
Programmatic Advertising Demystified

Programmatic Advertising Demystified

In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...