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Programmatic Connected TV

Programmatic Connected TV

PROGRAMMATIC CONNECTED TV ADS: The Future of Television Advertising is Here. The television media industry is gigantic. Not exactly breaking news. But for the past decade, it seemed as if Broadcast TV’s Goliath would soon be taken down by Digital’s David. Instead, the...
Programmatic Display Advertising: How to Boost Your Banner Ads

Programmatic Display Advertising: How to Boost Your Banner Ads

Programmatic Display Advertising: How To Boost Your Banner Ads You can run. You can hide. But you’ll never escape the ubiquity of digital display ads. Banners ads, as they’re more commonly known, have been around for 25 years. While no one will question their...
Programmatic Native Advertising

Programmatic Native Advertising

PROGRAMMATIC NATIVE ADVERTISING Where Efficiency Meets Effectiveness If marketers had a wish list of what they want from their campaigns, efficiency and effectiveness would be at the top. Enter: programmatic native advertising. Don’t let the techy name scare you....
2021 Digital Media Trends

2021 Digital Media Trends

Post-Pandemic Digital Media  Trends  The digital age is upon us. It has been for some time. When COVID-19 spread into a global pandemic, the ubiquity of digital media accelerated much faster than many anticipated. What was once a leisurely luxury quickly turned into a...
Post-Pandemic Advertising Trends

Post-Pandemic Advertising Trends

The Top Post-Pandemic Advertising Trends As the world starts to take a collective sigh of relief, it’s time for marketers to start looking forward. The coronavirus pandemic has changed the way people think about everyday life. What started as a questionable obsession...
How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...