WHY PAID SOCIAL MEDIA ADVERTISING IS MORE IMPORTANT THAN EVER With roughly two billion people on social media and the average person spending about 135 minutes a day on social media [1] it adds up to… a whole lot of minutes in the day. Though we do love data, you...
HOW APPLE iOS 14 PRIVACY UPDATES IMPACT DIGITAL ADVERTISING After Meta’s stock price took a nosedive in early 2022, many people were left wondering what happened. In February, Meta admitted it may continue to lose revenue due in large part to industry-shifting change:...
THE FACEBOOK META REBRAND And it’s Impact on Paid Social Advertising “Well, that’s dumb.” If you’re like most of us, you probably muttered something similar after hearing Facebook was changing their name to Meta. But there was a method to their madness. With...
Post-Pandemic Digital Media Trends The digital age is upon us. It has been for some time. When COVID-19 spread into a global pandemic, the ubiquity of digital media accelerated much faster than many anticipated. What was once a leisurely luxury quickly turned into a...
In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...