The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success

Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result in a huge waste of money. Last year, we corralled...
A Field Guide to Choosing a Celebrity Spokesperson

A Field Guide to Choosing a Celebrity Spokesperson

Endorsements, at their core, work by implying that a celebrity’s talents, attractiveness, or success are in some part due to the product’s benefits. Hiring a celebrity to endorse a brand or product can increase demand, boost recognition and attract new customers. That...