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The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result...
How to Choose the Right Celebrity Spokeperson

How to Choose the Right Celebrity Spokeperson

Endorsements, at their core, work by implying that a celebrity’s talents, attractiveness, or success are in some part due to the product’s benefits. Hiring a celebrity to endorse a brand or product can increase demand, boost recognition and attract new customers....
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