Marketing Considered Purchases isn’t easy, but it’s what we do best. To that end, we’re constantly on the lookout for the latest news and insights in our niche. Read on for a rundown of interesting stories. 1. CALL OF THE MALL… AdAge asks,...
It’s a buzzword. It’s a powerful tool. It’s misunderstood. The technology moves at an ever-increasing velocity. It’s This Week in Big Data — a round-up of the most interesting data-filled journalism and content marketing. 1. PROGRAMMATIC/BROADCAST Nielsen...