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Programmatic Connected TV

Programmatic Connected TV

PROGRAMMATIC CONNECTED TV ADS: The Future of Television Advertising is Here. The television media industry is gigantic. Not exactly breaking news. But for the past decade, it seemed as if Broadcast TV’s Goliath would soon be taken down by Digital’s David. Instead, the...
2021 Digital Media Trends

2021 Digital Media Trends

Post-Pandemic Digital Media  Trends  The digital age is upon us. It has been for some time. When COVID-19 spread into a global pandemic, the ubiquity of digital media accelerated much faster than many anticipated. What was once a leisurely luxury quickly turned into a...
Post-Pandemic Advertising Trends

Post-Pandemic Advertising Trends

The Top Post-Pandemic Advertising Trends As the world starts to take a collective sigh of relief, it’s time for marketers to start looking forward. The coronavirus pandemic has changed the way people think about everyday life. What started as a questionable obsession...
Five Reasons Home Improvement Advertisers Need to Tune in to TV

Five Reasons Home Improvement Advertisers Need to Tune in to TV

Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does TV advertising still make sense in the days of digital, DVRs, and click-happy consumers? We’ve rounded up the research, and the results may surprise you. Not only is TV...