Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does TV advertising still make sense in the days of digital, DVRs, and click-happy consumers? We’ve rounded up the research, and the results may surprise you. Not only is TV...
1. Recent polling data suggests a big dollars shift from TV to online video might finally be under way. In an October survey by Adap.tv and Digiday, 31% of responding brands said they were “planning to shift their advertising budgets away from broadcast television and...
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