A NEXT GEN MEDIA BUYING AGENCY

A match rate is the percentage of individuals in a data set who can be successfully matched with the members of a data set on another platform. If you’re brand executes targeted media campaigns, here are five tips to help you get the most out of your first party data by improving match rates.

This guide discusses people-based marketing (PBM), its value over traditional marketing strategies and how to execute media campaigns that leverage PBM.

Digital marketers have been using cookies to track online behavior and target users with ads for the past two decades. However, cookies are no longer the best method of accomplishing these goals.

Considered Purchase Marketing - It's All about Getting Back to Basics Cross-device buying patterns? Considered purchase? Persistent identifier?  People-based marketing? These days, even the sharpest marketers can occasionally feel like cryptozoologists tracking the elusive Bigfoot (i.e. customer). It's...

Did you know vacation home purchases were up 54% year over year for 2014 and that vacation home purchases represent 21% of the real estate market?  That's big business and a big opportunity for advertisers... When we think about considered purchases for the home, we intuitively start with a primary residence...

Marketing Considered Purchases isn't easy, but it's what we do best. To that end, we're constantly on the lookout for the latest news and insights in our niche.  Read on for a rundown of interesting stories. 1. CALL OF THE MALL... AdAge asks, "Can Data Save the Mall?" Mall operators are just beginning to...