Media Planning & Buying
25 – 50
Los Angeles, CA
Television, Radio & Digital
To make our clients rich and our mothers proud.
Wingman Media was founded in 2003 by Entrepreneur and Broadcast Media Veteran Steve Dubane. Taking what he learned from two decades creating successful media campaigns for clients that sell considered purchases, Steve set out with a simple mission: “To make our clients rich and our mothers proud.” Wingman has since grown from a small start-up into an award-winning media agency with a track record for success. Our campaigns scale profitably and have changed the trajectory of our clients’ businesses.
Wingman Media is the only response-driven media agency to specialize in companies that sell considered purchases – cars, solar panels, mortgages, windows, high end home goods, engagement rings and other big ticket items with low purchase frequency and little consumer product knowledge. With proprietary media planning and buying solutions that leverage real, non-statistical consumer data, Wingman’s omni-channel campaigns reach audiences with the highest propensity to convert into customers across television, radio and digital channels.
WE ARE DATA OBSESSED, MEDIA SAVVY MARKETERS!
Our staff is made up of big agency talent wrapped up in a boutique agency package. With Wingman, youʼll get strategy and execution of the highest caliber agency, without the requirement of a 100 million dollar budget. (Don’t get us wrong, if you do have a $100MM budget, we will kick-butt for you, too!)
We recognize that no single person gets the job done alone. Our team of Wingmen and Wing-women bring unique strengths to the table with different areas of expertise. And with our average of nearly 10 years working together gives us a strong advantage to get things done right the first time.
Our Clients Rave
A long-term, trusted relationship developed as a result of the initial project’s success. Lead cost is down by fifty-two percent and conversions have increased in quality. Wingman’s broad talent pool and communicative approach allow them to deliver creative, high-quality materials.
“I like that they have a team of people involved. Most other agencies have just a couple of people working on your account, and it seems like Wingman has much more than that. I always feel like I’m getting new and creative work from them.”
Wingman has increased business from a few stores to 33 stores with $122 million in revenue. Their deep-dive analytics programs help increase budget effectiveness and maximize results. The team is exceptionally responsive, creative, and constantly evolving with technology and trends.
“In my mind, the biggest benefits [of working with Wingman] have been from the deep-dive analytics that they’ve created. These programs are helping us marshal our dollars to maximize good results and increase the effectiveness of our budget. I really haven’t seen that from anybody else. I’ve been with them for a long time, and they keep on pushing the peg to bring us more and more efficiency, and that’s so valuable.”
“Overall, Wingman Media was able to decrease our lead cost by 52% and increase conversion from a call to an appointment by 24%. They’ve created a unique campaign for us that does a good job setting us apart from our competitors.”
“As far as the creative process, there’s been no deficiency. I couldn’t afford to stay with them if there had been. Our business is highly promotional, highly results driven, and I can’t afford downtime.”