Our Thoughts
Expert advice, actionable strategies, and thought-provoking content to elevate your media game. Stay tuned as we dive deep into the ever-evolving media landscape to help you achieve unparalleled success in your campaigns.
How to Use Programmatic Advertising to Manage Reach and Frequency Across Your Full-Funnel Media Mix
The Marketing ROI Trap: Why Demanding Immediate Returns Kills Long-Term Growth
The Lower Funnel Trap: Why Chasing Quick Conversions Is Slowly Killing Your Growth
Last-Click Attribution Is Killing Your Growth
Why High Funnel Direct Response Needs a Full Funnel Partner
A Guide to Using First-Party Data Strategically
The Impact of Direct Response on Brand Awareness
Please Trust Us. A Guide to Effective Ad Creative
What Linear TV Advertisers Should Know About Connected TV
Media Buying Power: The True Cost Of Advertising
Paid Social Media Advertising Is More Important than Ever
7 Signs You Found the Right Media Planning Agency
How Apple iOS14 Privacy Updates Impact Digital Advertising
The Facebook Meta Rebrand and it’s Impact on Paid Social Advertising
Programmatic Paid Social
Programmatic Video Advertising
Programmatic Connected TV
Programmatic Display Advertising: How to Boost Your Banner Ads
Programmatic Display Advertising: How to Boost Your Banner Ads
Programmatic Native Advertising
This Year’s Digital Media Trends
Post-Pandemic Advertising Trends
Wingman Media Wins Clutch Global Award
5 Reasons to Hire a Media Planning & Buying Agency
Does Podcast Advertising Work?
How Digital Media is Moving Beyond Web Cookies
A Simple Guide to CCPA Compliance
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Does Podcast Advertising Work?
Podcasts are a viable and fruitful advertising platform to reach relevant audiences. Let’s dig...
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How Digital Media is Moving Beyond Web Cookies
Digital marketers have been using cookies to track online behavior and target users with ads for...
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A Simple Guide to CCPA Compliance
Use this guide to find out how the California Consumer Privacy Act (CCPA) applies to you and what...
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How to Save Big on Advertising with a Winning Remnant Media Strategy
This blog covers the basics of remnant inventory and offers tips for applying a remnant media...
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Signs You Might Need a New Ad Agency
Strong agency-client relationships are the backbone of successful ad strategy. So when is it time...
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People Hate Commercials So We Made Them Longer: The Two-Minute Radio Advertorial
Find out how Wingman’s two-minute radio advertorial brings four times more leads than a...
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The Three Secrets to Celebrity Endorsement Success
Selecting the right celebrity to endorse a brand is tricky. Learn three essential elements to...
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Why Data Match Rates Matter (and How to Improve Them)
A match rate is the percentage of individuals in a data set who can be successfully matched with...
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Beginner’s Guide to People-Based Marketing
This guide discusses people-based marketing (PBM), its value over traditional marketing strategies...
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How to Select the Right Data Management Tools for Omni-Channel Marketing
Discover the types of data management systems, learn how they are used for marketing, and find out...
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How to Build an Omni-Channel Customer Experience for Retail Success
Learn why building an omni-channel customer experience i(CX) is necessary for retailers who wish...
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Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?
When it comes to the creative process, we dig deep to find nuggets of advertising gold that most...
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The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the Salespeople
The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the SalespeopleFor every new...
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What Motivates the Consumer to Make a Considered Purchase?
Considered Purchase Marketing - It's All about Getting Back to BasicsCross-device buying patterns?...
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What All Home Improvement Companies Need to Know About Marketing to Hispanics
Marketing to Hispanics: How We Got It Right With Sit ‘n Sleep With home improvement spending on...
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Social Proof Matters. Here’s How to Get It.
Most advertisers need to establish credibility to succeed. Using a social proof strategy is one...
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Remnant advertising: the secret to buying media for pennies on the dollar
Learn how unsold media inventory or “remnant advertising” can be found at deep...
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From the Mall to Multichannel: How Consumers Are Shopping Today
While the local mall used to be the main destination for getting your retail on, today's...
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Is Online Furniture Really the Perfect Storm?
You can order up just about anything online these days -- from books to clothing to food to toys...
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Is Big Sleep Poised for Big Change? The “One Size Fits All” Mattress Trend
The mattress industry has become surprisingly polarized of late thank to the emergence of two...
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Is Your Ad Agency Working For You on Performance?
While most advertising agencies avoid talking about one particular topic, it’s our favorite...
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Are Your Advertising Strategies Election-Proof?
With political TV ad spending predicted to soar to $4.4 billion during this year’s federal races,...
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Are you Throwing Money out the Window with an Inferior 800 Number? Volume 2
We recently share our thoughts regarding the power of 800 numbers and -- more specifically --...
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Five Reasons Home Improvement Advertisers Need to Tune in to TV
Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does...
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The Evolution of Direct Response Advertising
THE Evolution of Direct Response AdvertisingNew Game, New Rules Calls-to-action like “while...
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A Peek Inside the Millennial Mind: What’s Ahead in Home Improvement
You may not know much about the Millennials, but know this: they’re coming for you. Well, more...
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Are Free Trials Worth Your While?
Between a fiercely competitive marketplace and dialed-in consumers, today’s home improvement...
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Screen time: what’s hot in home entertainment
Nearly three-quarters of Americans aged 12 and up report that they actively consume movies and...
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Move Over, Millennials: Baby Boomers Still Driving the Home Improvement Bus
While non-stop talk about Millennials may make Baby Boomers feel like having a few “Marcia,...
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Is your home improvement company missing out on the Airbnb effect?
The Airbnb revolution is underway turning homeowners with space to spare into entrepreneurs...
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Goodbye Tailgating, Hello “Homegating”
Home improvement experts agree: the outdoors are in for 2016. While we touched on the subject in...
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Seeing Green: Selling Consumers on Eco-Friendly Home Improvements
Today’s savvy homeowners have access to more information than ever before. However, are they using...
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The CEO: Your In-House DR Secret Weapon
After years A/B tests, Wingman Advertising continually proves its theory that having a company's...
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Why Your Customer’s Lawn is the Key to Our Ad Copy (Really)
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing...
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Behind the Business with Sit ‘N Sleep’s Larry Miller
BEHIND THE BUSINESS WITH SIT 'N SLEEP'S LARRY MILLERWe interview Larry Miller, a client that's...
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Vacation Home Purchases Are Booming: What Does it Mean For Advertisers?
Did you know vacation home purchases were up 54% year over year for 2014 and that vacation home...
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