OUR THOUGHTS
Wingman Media’s blog offers insights for planning successful media campaigns while covering the latest trends in media buying, advertising, and marketing.
Marketer’s Guide to Programmatic Advertising
Programmatic Video Advertising
Programmatic Audio Advertising
Programmatic Paid Social
Programmatic Connected TV
Programmatic Display Advertising: How to Boost Your Banner Ads
Programmatic Native Advertising
2021 Digital Media Trends
Post-Pandemic Advertising Trends
Wingman Media Wins Clutch Global Award
Wingman Media Wins Clutch Global Award
5 Reasons to Hire a Media Planning & Buying Agency
Does Podcast Advertising Work? A Guide on How to Advertise on Podcasts.
How Digital Media is Moving Beyond Web Cookies
Planning Terrestrial Radio Campaigns with First Party Data
How to Save Big on Advertising with a Winning Remnant Media Strategy
Signs You Might Need a New Ad Agency
People Hate Commercials So We Made Them Longer: The Two-Minute Radio Advertorial
The Three Secrets to Celebrity Endorsement Success
Why Data Match Rates Matter (and How to Improve Them)
Beginner’s Guide to People-Based Marketing
Join our Talent Pool for Future Opportunities
How to Select the Right Data Management Tools for Omni-Channel Marketing
How to Build an Omni-Channel Customer Experience for Retail Success
Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?
The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the Salespeople
What Motivates the Consumer to Make a Considered Purchase?
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What Motivates the Consumer to Make a Considered Purchase?
Considered Purchase Marketing - It's All about Getting Back to Basics Cross-device buying...
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What All Home Improvement Companies Need to Know About Marketing to Hispanics
Marketing to Hispanics: How We Got It Right With Sit ‘n Sleep With home improvement spending on...
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Social Proof Matters. Here’s How to Get It.
Most advertisers need to establish credibility to succeed. Using a social proof strategy is one...
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Remnant advertising: the secret to buying media for pennies on the dollar
Remnant Advertising The Secret Method to Buying Media for Pennies on the Dollar What if...
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From the Mall to Multichannel: How Consumers Are Shopping Today
While the local mall used to be the main destination for getting your retail on, today's...
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Is Online Furniture Really the Perfect Storm?
You can order up just about anything online these days -- from books to clothing to food to toys...
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Is Big Sleep Poised for Big Change? The “One Size Fits All” Mattress Trend
The mattress industry has become surprisingly polarized of late thank to the emergence of two...
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Is Your Ad Agency Working For You on Performance?
While most advertising agencies avoid talking about one particular topic, it’s our favorite...
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Are Your Advertising Strategies Election-Proof?
With political TV ad spending predicted to soar to $4.4 billion during this year’s federal races,...
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Are you Throwing Money out the Window with an Inferior 800 Number? Volume 2
We recently share our thoughts regarding the power of 800 numbers and -- more specifically --...
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Five Reasons Home Improvement Advertisers Need to Tune in to TV
Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does...
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The Evolution of Direct Response Advertising
New Game, New Rules Calls-to-action like “while supplies last” and “for a limited time only” with...
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A Peek Inside the Millennial Mind: What’s Ahead in Home Improvement
You may not know much about the Millennials, but know this: they’re coming for you. Well, more...
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Are Free Trials Worth Your While?
Between a fiercely competitive marketplace and dialed-in consumers, today’s home improvement...
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Screen time: what’s hot in home entertainment
Nearly three-quarters of Americans aged 12 and up report that they actively consume movies and...
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Move Over, Millennials: Baby Boomers Still Driving the Home Improvement Bus
While non-stop talk about Millennials may make Baby Boomers feel like having a few “Marcia,...
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Is your home improvement company missing out on the Airbnb effect?
The Airbnb revolution is underway turning homeowners with space to spare into entrepreneurs...
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Goodbye Tailgating, Hello “Homegating”
Home improvement experts agree: the outdoors are in for 2016. While we touched on the subject in...
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Seeing Green: Selling Consumers on Eco-Friendly Home Improvements
Today’s savvy homeowners have access to more information than ever before. However, are they using...
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The CEO: Your In-House DR Secret Weapon
After years A/B tests, Wingman Advertising continually proves its theory that having a company's...
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Why Your Customer’s Lawn is the Key to Our Ad Copy (Really)
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing...
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Behind the Business with Sit ‘N Sleep’s Larry Miller
In our latest blog post we interview a client that's been with us for almost 25 years, Larry...
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Vacation Home Purchases Are Booming: What Does it Mean For Advertisers?
Did you know vacation home purchases were up 54% year over year for 2014 and that vacation home...
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Considered Purchases For the Home News & Insights
Marketing Considered Purchases isn't easy, but it's what we do best. To that end, we're constantly...
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This Week in Big Data: Stories for the Interested Browser
It’s a buzzword. It’s a powerful tool. It’s misunderstood. The technology moves at an...
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Wingman’s Top 5 Game Day Ads
In Los Angeles, we have no NFL football team, so when the Super Bowl comes around, we root for our...
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Using Social Media Reviews for Social Proof Marketing
Social proof is a major asset when selling a considered purchase for the home. When uncertain...
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Knowing When to Kill a Commercial
After 30 years of selling, writing, and placing commercials on radio and TV, there is one...
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Is Mattress Shopping Easy? “Dream On” Says The New York Times
In the October 8, 2014 issue of The New York Times, Home and Garden reporter, Steven Kuruntz,...
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Programmatic Advertising Demystified
In a digital marketing landscape filled with jargon, programmatic advertising continues to claim...
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How to Choose the Right Celebrity Spokeperson
Here at Wingman, we’ve had a long history of success with celebrity spokespersons. We’ve learned a...
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Considered Purchases Branding: Homeowner as Hero
The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school....
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Wearable Tech – Because Smart Phones Are Now Passe
If mobile and big data are still the current marketer obsessions du jour, it's not hard to see...
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5 Check-in Marketing Strategies Worth Checking Out
In 2013, the Foursquare community grew to 40 million people who’ve checked in 4.5 billion times to...
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How Live Read Advertising Works and When to Use the Real-Time Pitch
The so-called “live read” has been a staple of radio’s advertising mix from the very beginning of...
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The Big Data Driven News Roundup
We’ve fished these headlines out fresh from the big data pool: 1. Did you know that the...
About Us
Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels – including television, digital, programatic display and video, social media, radio and OOH.
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310.302.9400
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