Planning Terrestrial Radio Campaigns with First Party Data

Planning Terrestrial Radio Campaigns with First Party Data

Advanced Targeting Solutions for Terrestrial Radio   Radio provides the opportunity to reach more people than any other media channel, makes it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target...
Is Radio Advertising Still an Arbitrage Opportunity?

Is Radio Advertising Still an Arbitrage Opportunity?

As evidence piles up that the digital ad market has become too fragmented and complex, are advertisers and agencies missing a prime arbitrage opportunity when it comes to radio? According to Cumulus CEO Lew Dickey, it looks like radio may finally be heating back up...

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