People Hate Commercials So We Made Them Longer: The Two-Minute Radio Advertorial
The Two-Minute Radio Advertorial People Hate Radio Commercials So We Made Them Longer! As an advertiser, there’s one simple truth that—once you accept it— will set you free (and increase ROI): People hate advertisements. Your audience is exposed to around 5,000...
The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the Salespeople
The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the Salespeople For every new radio client we take on, Wingman initiates a thorough creative discovery process to create our radio media planning and buying strategy. After learning about the...
How Live Read Advertising Works and When to Use the Real-Time Pitch
The so-called “live read” has been a staple of radio’s advertising mix from the very beginning of the medium: The earliest documented paid radio ad in 1922 was essentially a 10-minute live read promoting a commuter train line serving Jackson Heights, New York....
Is Radio Advertising Still an Arbitrage Opportunity?
As evidence piles up that the digital ad market has become too fragmented and complex, are advertisers and agencies missing a prime arbitrage opportunity when it comes to radio? According to Cumulus CEO Lew Dickey, it looks like radio may finally be heating back up...FOLLOW US
Wingman Media, Inc. | 2625 Townsgate Road Ste.104 | Thousand Oaks, CA 91361
| Phone:
| Email: