People Hate Radio Commercials So We Made Them Longer

People Hate Radio Commercials So We Made Them Longer

As an advertiser, there’s one simple truth that—once you accept it— will set you free (and increase ROI): People hate advertising. That’s why, at Wingman Advertising, our goal is to create radio commercials that don’t sound like it. Your audience is exposed to 5,000...
Radio is Kicking A$$ for Home Improvement Leads

Radio is Kicking A$$ for Home Improvement Leads

The Buggles may have predicted the unfortunate demise of the radio star at the metaphorically murderous hands of video way back in 1979, but history tells a different tale — at least when it comes to advertising. In fact, 21st century radio is not only a brave...
Is Radio Advertising Still an Arbitrage Opportunity?

Is Radio Advertising Still an Arbitrage Opportunity?

As evidence piles up that the digital ad market has become too fragmented and complex, are advertisers and agencies missing a prime arbitrage opportunity when it comes to radio? According to Cumulus CEO Lew Dickey, it looks like radio may finally be heating back up...