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Planning Terrestrial Radio Campaigns with First Party Data

Planning Terrestrial Radio Campaigns with First Party Data

Does Radio Advertising Still Work? Radio provides the opportunity to reach more people than any other media channel, making it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences, which has...
Is Radio Advertising Still an Arbitrage Opportunity?

Is Radio Advertising Still an Arbitrage Opportunity?

As evidence piles up that the digital ad market has become too fragmented and complex, are advertisers and agencies missing a prime arbitrage opportunity when it comes to radio? According to Cumulus CEO Lew Dickey, it looks like radio may finally be heating back up...