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Marketer’s Guide to Programmatic Advertising

Marketer’s Guide to Programmatic Advertising

Marketer’s Guide To     PROGRAMMATIC ADVERTISING It was inevitable. The robots have been coming for us since Arnold first showed up in his leather jacket. Thankfully, we’ve been able to work peacefully alongside them in the advertising industry with an...
Programmatic Video Advertising

Programmatic Video Advertising

  PROGRAMMATIC VIDEO ADVERTISING Gaining Stream. For decades, the crown jewel of advertising was the TV commercial. It had it all. The visuals, the audio, the prime placement. It was everything an advertiser could hope for. Fast forward to the digital age and...
Programmatic Audio Advertising

Programmatic Audio Advertising

PROGRAMMATIC AUDIO Hearing is Believing. Ninety-nine years ago, advertising changed forever. In 1922, New York radio station WEAF aired the first paid radio commercial for the Hawthorne Court Apartments in Jackson Heights [1]. Just shy of a hundred years later, and...
Programmatic Paid Social

Programmatic Paid Social

PAID SOCIAL ADS: Get More Than Just Likes. There’s a scene in The Social Network, where Mark Zuckerberg is arguing against allowing advertisements on Facebook. The emerging social platform was still trying to carve out a niche and ads would’ve muddied its cool factor,...
Programmatic Connected TV

Programmatic Connected TV

PROGRAMMATIC CONNECTED TV ADS: The Future of Television Advertising is Here. The television media industry is gigantic. Not exactly breaking news. But for the past decade, it seemed as if Broadcast TV’s Goliath would soon be taken down by Digital’s David. Instead, the...
Programmatic Display Advertising: How to Boost Your Banner Ads

Programmatic Display Advertising: How to Boost Your Banner Ads

Programmatic Display Advertising: How To Boost Your Banner Ads You can run. You can hide. But you’ll never escape the ubiquity of digital display ads. Banners ads, as they’re more commonly known, have been around for 25 years. While no one will question their...
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