PROGRAMMATIC NATIVE ADVERTISING Where Efficiency Meets Effectiveness If marketers had a wish list of what they want from their campaigns, efficiency and effectiveness would be at the top. Enter: programmatic native advertising. Don’t let the techy name scare you....
1. Recent polling data suggests a big dollars shift from TV to online video might finally be under way. In an October survey by Adap.tv and Digiday, 31% of responding brands said they were “planning to shift their advertising budgets away from broadcast television and...