What motivates your consumer to make a considered purchase?

What motivates your consumer to make a considered purchase?

Omni-channel consumers? Cross device buying patterns?  These days, even the sharpest marketers can occasionally feel like cryptozoologists tracking the elusive Bigfoot (i.e. customer). But the basics still apply. To deal with the constant flux of changing consumer...
Considered Purchases For the Home News & Insights

Considered Purchases For the Home News & Insights

Marketing Considered Purchases isn’t easy, but it’s what we do best. To that end, we’re constantly on the lookout for the latest news and insights in our niche.  Read on for a rundown of interesting stories. 1. CALL OF THE MALL… AdAge asks,...
Considered Purchases Branding: Homeowner as Hero

Considered Purchases Branding: Homeowner as Hero

  The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...