In the October 8, 2014 issue of The New York Times, Home and Garden reporter, Steven Kuruntz, asked if buying a new mattress was easy. Without a moment of journalistic hesitation, he answered his question in the headline, “Dream On.” No one at Wingman...
In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...