Radio is Kicking A$$ for Home Improvement Leads

Radio is Kicking A$$ for Home Improvement Leads

The Buggles may have predicted the unfortunate demise of the radio star at the metaphorically murderous hands of video way back in 1979, but history tells a different tale — at least when it comes to advertising. In fact, 21st century radio is not only a brave...
Five Reasons Home Improvement Advertisers Need to Tune in to TV

Five Reasons Home Improvement Advertisers Need to Tune in to TV

Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does TV advertising still make sense in the days of digital, DVRs, and click-happy consumers? We’ve rounded up the research, and the results may surprise you. Not only is TV...
The 411 on Home Improvement Advertising

The 411 on Home Improvement Advertising

The U.S. home improvement industry is complex, with a number of dynamic yet interrelated factors — including everything from the state of the housing market to changing demographics of the population — driving trends. So what can we expect in the year...
Screen time: what’s hot in home entertainment

Screen time: what’s hot in home entertainment

Nearly three-quarters of Americans aged 12 and up report that they actively consume movies and television at home, according to research from Nielsen. And while watching lots of television is hardly a new phenomenon — in fact, some would consider it a national...