Five Reasons Home Improvement Advertisers Need to Tune in to TV
Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does TV advertising still make sense in the days of digital, DVRs, and click-happy consumers? We’ve rounded up the research, and the results may surprise you. Not only is TV...
A Peek Inside the Millennial Mind: What’s Ahead in Home Improvement
You may not know much about the Millennials, but know this: they’re coming for you. Well, more precisely, they’re coming for your products and services. If, that is, you understand their wants and needs. Just who are the Millennials, why do they matter so much and...
Screen time: what’s hot in home entertainment
Nearly three-quarters of Americans aged 12 and up report that they actively consume movies and television at home, according to research from Nielsen. And while watching lots of television is hardly a new phenomenon — in fact, some would consider it a national...
Move Over, Millennials: Baby Boomers Still Driving the Home Improvement Bus
While non-stop talk about Millennials may make Baby Boomers feel like having a few “Marcia, Marcia, Marcia!” outburst of their own, there’s no need for generational rivalry. Why? Because Baby Boomers still hold more than their fair share of sway. Let’s take a closer...
Is your home improvement company missing out on the Airbnb effect?
The Airbnb revolution is underway turning homeowners with space to spare into entrepreneurs next door. But it’s not as easy as uploading a couple photos of your guest room and waiting for the reservations to start rolling in.Why? Because today’s choosy “guests”...FOLLOW US
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