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Five Reasons Home Improvement Advertisers Need to Tune in to TV

Five Reasons Home Improvement Advertisers Need to Tune in to TV

Sure, television’s good for vegging out to The Walking Dead and Fuller House marathons, but does TV advertising still make sense in the days of digital, DVRs, and click-happy consumers? We’ve rounded up the research, and the results may surprise you. Not only is TV...
Screen time: what’s hot in home entertainment

Screen time: what’s hot in home entertainment

Nearly three-quarters of Americans aged 12 and up report that they actively consume movies and television at home, according to research from Nielsen. And while watching lots of television is hardly a new phenomenon — in fact, some would consider it a national...
Is your home improvement company missing out on the Airbnb effect?

Is your home improvement company missing out on the Airbnb effect?

The Airbnb revolution is underway turning homeowners with space to spare into entrepreneurs next door. But it’s not as easy as uploading a couple photos of your guest room and waiting for the reservations to start rolling in.Why? Because today’s choosy “guests”...