The Two-Minute Radio Advertorial People Hate Radio Commercials So We Made Them Longer! As an advertiser, there’s one simple truth that—once you accept it— will set you free (and increase ROI): People hate advertisements. Your audience is exposed to around 5,000...
The Three Secrets to Celebrity Endorsement Success Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result...