WHY PAID SOCIAL MEDIA ADVERTISING IS MORE IMPORTANT THAN EVER With roughly two billion people on social media and the average person spending about 135 minutes a day on social media [1] it adds up to… a whole lot of minutes in the day. Though we do love data, you...
THE FACEBOOK META REBRAND And it’s Impact on Paid Social Advertising “Well, that’s dumb.” If you’re like most of us, you probably muttered something similar after hearing Facebook was changing their name to Meta. But there was a method to their madness. With...