fbpx
How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...
Why Data Match Rates Matter (and How to Improve Them)

Why Data Match Rates Matter (and How to Improve Them)

Why Match Rates Matter and How to Improve Them   Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
Beginner’s Guide to People-Based Marketing

Beginner’s Guide to People-Based Marketing

The Beginner’s Guide to                             People-Based Marketing (PBM) INTRODUCTION Let’s face it. The days when advertisers could reach the masses over evening television are long gone. The proliferation of internet devices has caused the media...
Share This