The Three Secrets to Celebrity Endorsement Success
The Three Secrets to Celebrity Endorsement Success Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result...
Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?
Is Your Agency Digging Deep Enough to Discover Creative Gold? If you’re interested in becoming a client, beware. Wingman Media is the nosiest agency you’ll ever meet. Clients that sign on with us should be ready to have our team snooping around every aspect of their...
The Cheater’s Secret to Writing Radio Spots That Convert: Talk to the Salespeople
For every new radio client we take on, Wingman initiates a thorough creative discovery process to create our radio media planning and buying strategy. After learning about the company’s competition and market position, there’s one tactic in our bag of...
Social Proof Matters. Here’s How to Get It.
Social Proof Matters. Here’s How to Get It. Whether it be solar panels, automobiles, spas, mortgage loans, furniture, or some other big ticket item, companies that sell considered purchases face a unique set of challenges. First, because only a small...
Are Your Advertising Strategies Election-Proof?
With political TV ad spending predicted to soar to $4.4 billion during this year’s federal races, penetrating the airwaves with your own advertising message can be a more challenging endeavor than in non-election seasons. The good news for non-political advertisers?...FOLLOW US
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