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The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result...
Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?

Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?

Is Your Agency Digging Deep Enough to Discover Creative Gold? If you’re interested in becoming a client, beware. Wingman Media is the nosiest  agency you’ll ever meet. Clients that sign on with us should be ready to have our team snooping around every aspect of their...
Social Proof Matters. Here’s How to Get It.

Social Proof Matters. Here’s How to Get It.

Social Proof Matters. Here’s How to Get It.   Whether it be solar panels, automobiles, spas, mortgage loans, furniture, or some other big ticket item, companies that sell considered purchases face a unique set of challenges. First, because only a small...
Are Your Advertising Strategies Election-Proof?

Are Your Advertising Strategies Election-Proof?

With political TV ad spending predicted to soar to $4.4 billion during this year’s federal races, penetrating the airwaves with your own advertising message can be a more challenging endeavor than in non-election seasons. The good news for non-political advertisers?...