The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success

Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result in a huge waste of money. Last year, we corralled...
Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?

Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?

If you’re interested in becoming a client, beware. Wingman Advertising is the nosiest advertising agency you’ll ever meet. Clients that sign on with us should be ready to have our creative director, Rich Kagan, and his band of copywriters and new business people...
Social Proof Matters: Here’s how to get it.

Social Proof Matters: Here’s how to get it.

Whether a mattress, solar panels, floors, windows, mortgages or, yes, even furniture, people often lack the knowledge to make informed purchasing decisions — largely because they buy these products so infrequently. This creates a unique challenge for companies...
People Hate Radio Commercials So We Made Them Longer

People Hate Radio Commercials So We Made Them Longer

As an advertiser, there’s one simple truth that—once you accept it— will set you free (and increase ROI): People hate advertising. That’s why, at Wingman Advertising, our goal is to create radio commercials that don’t sound like it. Your audience is exposed to 5,000...
Are Your Advertising Strategies Election-Proof?

Are Your Advertising Strategies Election-Proof?

With political TV ad spending predicted to soar to $4.4 billion during this year’s federal races, penetrating the airwaves with your own advertising message can be a more challenging endeavor than in non-election seasons. The good news for non-political advertisers?...