The Pause Trap: Why Going Dark Costs More Than Staying Visible

The Pause Trap: Why Going Dark Costs More Than Staying Visible

The Pause Trap:Why Going Dark Costs More Than Staying Visible When the market gets uncertain or sales begin to soften, the reaction is almost instinctive. Cut marketing, protect the budget, and wait for things to improve. On the surface, it could feel like the right...