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Why Data Match Rates Matter (and How to Improve Them)

Why Data Match Rates Matter (and How to Improve Them)

Why Match Rates Matter and How to Improve Them   Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
This Week in Big Data: Stories for the Interested Browser

This Week in Big Data: Stories for the Interested Browser

It’s a buzzword. It’s a powerful tool. It’s misunderstood. The technology moves at an ever-increasing velocity.  It’s This Week in Big Data — a round-up of the most interesting data-filled journalism and content marketing. 1. PROGRAMMATIC/BROADCAST Nielsen...
The Big Data Driven News Roundup

The Big Data Driven News Roundup

We’ve fished these headlines out fresh from the big data pool: 1. Did you know that the data-driven marketing service sector employs 676,000 people? Or that big data marketing was a 156 billion dollar business in 2012? These and other interesting data points came out...
The Big Data-Driven News Roundup – January 2014

The Big Data-Driven News Roundup – January 2014

We’ve fished these headlines out fresh from the big data pool. Enjoy. 1.  A recent eMarketer survey indicates that “lack of education is still the No. 1 thing hindering greater adoption of Big Data by businesses … and executives say it will be years before Big Data’s...