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Media Buying Power: The True Cost Of Advertising

Media Buying Power: The True Cost Of Advertising

Media Buying Power: The True Cost Of Advertising Buying power is an interesting concept. On its face, it makes sense. The more money you have, the more power you wield in a given market. While there was a time when this held true in the media industry, it was wildly...
5 Reasons to Hire a Media Planning & Buying Agency

5 Reasons to Hire a Media Planning & Buying Agency

In-House Vs. Agency Partnership: 5 Reasons to Hire a Media Planning & Buying Agency Understanding the nuances of paid media is challenging for most business owners and CMOs. Despite what you may have heard about the value of earned versus owned media, when it...
Signs You Might Need a New Ad Agency

Signs You Might Need a New Ad Agency

Eight Signs You Might Need A New Ad Agency In agency-client relationships, Q4 marks the time to have “the conversation.” You know the uncomfortable conversation when you must ask big questions, like Where are we going? Is this still working for us? Is the spark still...
Is Your Ad Agency Working For You on Performance?

Is Your Ad Agency Working For You on Performance?

While most advertising agencies avoid talking about one particular topic, it’s our favorite subject here at Wingman. We’re talking about pay-per-performance compensation, and not only don’t we mind when it comes up in conversation, but we actually love talking about...