7 Signs You Found the Right Media Planning Agency

7 Signs You Found the Right Media Planning Agency

7 SIGNS YOU FOUND THE RIGHT MEDIA PLANNING AGENCY In agency-client relationships, Q4 marks the time when you must ask big questions, like, “Are the partnerships we’ve fostered the right fit to meet our goals? How did our year align with the goals we set? What are we...
5 Reasons to Hire a Media Planning & Buying Agency

5 Reasons to Hire a Media Planning & Buying Agency

In-House Vs. Agency Partnership: 5 Reasons to Hire a Media Planning & Buying Agency Understanding the nuances of paid media is challenging for most business owners and CMOs. Despite what you may have heard about the value of earned versus owned media, when it...
Signs You Might Need a New Ad Agency

Signs You Might Need a New Ad Agency

8 Signs you need a new media agency In agency-client relationships, Q4 marks the time to have “the conversation.” You know the uncomfortable conversation when you must ask big questions, like Where are we going? Is this still working for us? Is the spark still alive?...
Is Your Ad Agency Working For You on Performance?

Is Your Ad Agency Working For You on Performance?

While most advertising agencies avoid talking about one particular topic, it’s our favorite subject here at Wingman. We’re talking about pay-per-performance compensation, and not only don’t we mind when it comes up in conversation, but we actually love talking about...