We Specialize in the Considered Purchase Niche
Wingman entered the media planning and buying arena in 2003 to super-serve companies that sell considered purchases. Back then media consumption was consolidated into print, radio and television, and planning a successful media campaign was relatively simple.
Well, times have changed! The explosion of digital marketing channels, the penetration of devices and the growing fragmentation in media consumption have made planning media one of the biggest challenges for today’s advertisers. This is especially true for companies that sell considered purchases – big ticket items like homes and home improvement services, swimming pools & spas, automobiles and appliances.
We Understand the Unique Challenges of Selling Big Ticket Items
LOW PURCHASE FREQUENCY
LIMITED IN-MARKET CONSUMERS
HIGH RISK PURCHASE
The number of people who are in the market for a considered purchase is substantially smaller than consumable products we buy everyday. At any given moment, only a tiny fraction of the population is ready to purchase a big ticket item.
When you combine the small number of people in the market, media fragmentation, and the eroding attention spans of consumers, media becomes exponentially more difficult to plan.
We Leverage haloAMP℠ to Connect Brands with Purchase-Ready Consumers
In order to build successful campaigns in today’s complex media landscape, media agencies and planners need to evolve their systems and techniques. To meet these challenges head-on Wingman developed haloAMP – a proprietary audience management platform that activates your first party data to help you reach fragmented audiences across all channels.