New Thinking for a New Generation of Media
Audience Management Platform
Supercharge Your Media Campaigns with haloAMP™
haloAMP™ is a people-based Audience Management Platform that revolutionizes media planning. Rather than targeting broad audience demographics like traditional planning and buying strategies, our platform combines first- and third-party data to identify the REAL people who are ready to purchase your products and services.
But we’re not finished there. haloAMP™ empowers brands to holistically engage in-market audiences omni-channel — extending your most meaningful, relevant message across every media channel, screen, and device seamlessly.
Benefits of haloAMP
Centralize Audience Data in a Single Platform
haloAMP™ consolidates customer data out of silos and into a single platform. We combine fragmented data from online and offline sources to give you a complete picture of your most valuable customers.
Build Smarter Audience Segments
haloAMP™ appends your first-party data with insights from our network of third-party data partners. Our data network provides access to billions of data points that can be layered onto your custom segments to help determine purchase intent.
Reach Multi-Screen Audiences Seamlessly
haloAMP™ builds omni-channel audiences, allowing you to effortlessly expand your advertising campaigns across digital and broadcast media seamlessly.
Reduce Wasted Media Dollars
haloAMP™’s omni-channel view of the customer journey allows brands to more granularly optimize media to what works, while eliminating wasted ad spend on what doesn’t.
Maintain Consistent Messaging
haloAMP™ enables advertisers execute cross-channel media campaigns that deliver consistent messaging across digital, television, and radio.
Uncover Reliable Audience Insights
haloAMP™ leverages first-party data directly from your REAL customers to build a truth-set that represents your key audience segments.
How does haloAMP build custom audiences?
First Party Data Onboarding
We use haloAMP™ to onboard and clean your PII-based customer data in a manner that is secure and privacy compliant. haloAMP™ collects your first-party data from both online and offline data sources such as your CRM, transactional records, historical response data, and lead lists.
haloAMP™ uses your first-party data to build custom segments of your most important customers. We identify signals that indicate purchase intent from the shared attributes of individuals within each segment.
The haloAMP™ network anonymizes your customer data by assigning a unique identity link to each individual within your custom segments. Identity links are used to match offline customer data – like name, physical address, and phone number – with online audience identifiers, such as device IDs, all while safeguarding your customers’ privacy and security.
Using haloAMP™ to build custom audiences is the first step in a people-based marketing strategy. haloAMP™ pushes your audiences into our media planning and buying systems where we put insights into action across television, radio, and digital media channels.
Experience Our Difference.
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