Successful campaigns today require media agencies and planners to evolve their tools and techniques. While time has stood still for many traditional media planning and buying agencies, Wingman embraced the technology revolution from the beginning. We built the haloAMP™ Audience Management Platform to tackle the challenge of audience fragmentation across the media landscape.
Supercharge Your Media Campaigns with haloAMP™
haloAMP™ is a people-based Audience Management Platform that revolutionizes media planning. Rather than targeting broad audience demographics like traditional planning and buying strategies, our platform combines first- and third-party data to identify the REAL people who are ready to purchase your products and services. But we’re not finished there. haloAMP™ empowers brands to holistically engage in-market audiences omni-channel — extending your most meaningful, relevant message across every media channel, screen, and device seamlessly.
Benefits of haloAMP
Centralize Audience Data in a Single Platform
haloAMP™ consolidates customer data out of silos and into a single platform. We combine fragmented data from online and offline sources to give you a complete picture of your most valuable customers.
Build Smarter Audience Segments
haloAMP™ appends your first-party data with insights from our network of third-party data partners. Our data network provides access to billions of data points that can be layered onto your custom segments to help determine purchase intent.
Reach Multi-Screen Audiences Seamlessly
haloAMP™ builds omni-channel audiences, allowing you to effortlessly expand your advertising campaigns across digital and broadcast media seamlessly.
Reduce Wasted Media Dollars
haloAMP™’s omni-channel view of the customer journey allows brands to more granularly optimize media to what works, while eliminating wasted ad spend on what doesn’t.
Maintain Consistent Messaging
haloAMP™ enables advertisers execute cross-channel media campaigns that deliver consistent messaging across digital, television, and radio.
Uncover Reliable Audience Insights
haloAMP™ leverages first-party data directly from your REAL customers to build a truth-set that represents your key audience segments.
Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels - including television, digital, programatic display and video, social media, radio and OOH.
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