NICHE PRODUCTS

ARE OUR SPECIALTY.

Niche isn’t for everybody. That’s why companies that sell niche products need a team that specializes in finding the right purchase-ready consumers and building highly-responsive, scalable media campaigns. 

NICHE PRODUCTS have a very narrow market; only a fraction of the population are in the market at any given time.

NICHE
Cars, Loans,
Jewelry, Mortgages
NON-NICHE
Eggs, Milk, Butter, Sugar

As the media ecosystem fragments, reaching your purchase-ready audience becomes increasingly difficult and LESS EFFICIENT.

NICHE PRODUCTS have a very narrow market; only a fraction of the population are in the market at any given time.

 

NON-NICHE
Eggs, Milk, Butter, Sugar
NICHE
Cars, Loans,
Jewelry, Mortgages

As the media ecosystem fragments, reaching your purchase-ready audience becomes increasingly difficult and LESS EFFICIENT.

NICHE PRODUCTS

NEED SOPHISTICATED 

MEDIA PLANNING. 

WE DO THIS WITH haloAMP™ 

Wingman’s haloAMP™ Audience Management Platform puts big data to work to engage your most valuable audiences at scale across the entire media ecosystem. 

What We Offer

Media Planning

Our media planners determine the media mix and messaging that will drive the greatest response- from television and radio to digital and out-of-home.

Media Buying

Our media buyers put every dollar in your media budget to work to help you reach your goals with maximum efficiency, minimum ad waste, at the lowest ad rates possible.

Creative Development

Our in-house creative team will bring your most valuable messaging to life with straightforward pricing based on a percentage of media.

Measured Results

haloAnalytics™ reporting dashboards provide real-time analytics to help you understand the impact of your media across all channels from a single view.

Audience Targeting

We build audience-based media campaigns that seamlessly engage your most relevant audiences: omni-channel.

Content Production

Our creative department can work with your existing creative partners to produce additional content. We love working with other creatives!

 

What We BUY

Paid Search & Social Media

Sponsored ads on popular social media platforms, traditional PPC, Google Shopping, Native Ads, Remarketing / Retargeting.

Digital Audio & Streaming

Expand your media mix with listener-level audience targeting across top music and radio streaming platforms.

Digital TV

Advertise on premium, ad-supported shows provided by top-tier networks on audiences using smart TVs and OTT devices.

Reporting & Analytics

Our customized reporting dashboards provide real-time analytics to help you understand the impact of your media across all channels from a single view.

Programmatic

We use real-time bidding to display your ads to your ideal client profile on mobile, desktop and televisions.

Linear TV

We build audience-based media campaigns that seamlessly engage your most relevant audiences – omni-channel. 

 

What We BUY

Paid Search & Social Media

Sponsored ads on popular social media platforms, traditional PPC, Google Shopping, Native Ads, Remarketing / Retargeting.

Digital Audio & Streaming

Expand your media mix with listener-level audience targeting across top digital music and  streaming platforms.

Connected TV

Reach your most valuable audiences on smart, multi-screen devices like Roku, Fire TV and Apple TV.

Programmatic 

Use real-time bidding to display your ads to your ideal customer profiles on mobile, desktop , and television.

Linear TV

Leverage linear TV’s incredible economies of scale to reach in-market consumers at efficient CPMs. 

 

 Radio & Audio Streaming

Share your message across the response-driving audio formats, from terrestrial and satellite radio to digital forms of audio.

What We BUY

Paid Search & Social Media

Sponsored ads on popular social media platforms, traditional PPC, Google Shopping, Native Ads, Remarketing / Retargeting.

Digital Audio & Streaming

Expand your media mix with listener-level audience targeting across top music and radio streaming platforms.

Digital TV

Advertise on premium, ad-supported shows provided by top-tier networks on audiences using smart TVs and OTT devices.

Programmatic

We build audience-based media campaigns that seamlessly engage your most relevant audiences – omni-channel.

Linear TV

We build audience-based media campaigns that seamlessly engage your most relevant audiences – omni-channel. 

 

Radio & Podcasts

Our team of seasoned radio buyers will select the most appropriate response-driving formats, from terrestrial and satellite radio to digital forms of audio.

 haloAMP™ MAKES YOUR AD DOLLARS

WORK HARDER

SitNSleepIncrease

SIT ‘N SLEEP

Increased comparable store sales 17% Year Over Year. Lowered CPA 44% YOY.

217million Intelliloan Increase

INTELLILOAN

Scaled monthly loan volume from $14 million to $280 million in 8 months.

314pct

DELUXE LIFECOTE

Negotiated a zero risk media partnership that increased sales by 314% YOY.

HOW DOES haloAMP™ OPTIMIZE YOUR MEDIA CAMPAIGNS?

1. Remove Data Silos

Connect online and offline customer data into a single platform.

2. Cross-Channel Continuity

Serve your audience the most relevant message to across the entire media ecosystem.

3. Reduce Ad Waste

Engage your custom audience segments when they are ready to buy from you.

4. Maximize Response

Focus your media budget on what works and avoid wasted impressions on what doesn’t.

how does halo amp optimize YOUR AD DOLLARs?.

1. Remove Data Silos

Connect online and offline customer data into a single platform.

2. Cross-Channel Continuity

Serve your audience the most relevant message to across the entire media ecosystem.

3. Reduce Ad Waste

Engage your custom audience segments when they are ready to buy from you.

4. Maximize Response

Focus your media budget on what works and avoid wasted impressions on what doesn’t.

READY FOR A
GROWTH
PARTNER?

About Us

Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels - including television, digital, programatic display and video, connected TV, paid social media, paid search, radio, and audio streaming. 

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