Our Difference

We Plan Media Differently

Technology has transformed how consumers engage with brands, yet the way media is planned and bought has remained relatively unchanged.  In order to build successful campaigns in today’s complex media landscape, media agencies and planners need to evolve their systems and techniques. The halo Audience Management Platform, or haloAMP, meets the challenge of audience fragmentation head-on. haloAMP combines first and third party data to deliver the right message to the right audience at the right time across every media channel, screen and device.

How haloAMP Supercharges your Media Campaigns

greater efficiency tv image icon


halo allows us to buy the media that works, while reducing wasted ad spend on what doesn't. More targeted media means your advertising dollars work harder.



halo targets audiences with the highest propensity to convert into customers, which allows for greater response and more qualified leads into the sales funnel.

Relevancy icon image


By targeting audiences showing intent to buy, halo ensures your message is relevant and meaningful to the consumers who are interested in your product or service.

Continuity haloAMP icon


halo finds and engages a single audience across the entire media ecosystem. Targeting one audience allows for consistent messaging across channels, screens and devices.

haloAMP Takes Data out of Silos and into Action

haloAMP Suite icon

halo Helps You Connect with Your Audience Across All Media

haloAMP offers a full suite of advanced media planning tools that work together to build, target and engage audiences across the entire media ecosystem.

Make Customer Data Actionable for Cross-Channel Execution

Our people-based audience builder aggregates first and third party consumer purchase data to build audiences from real people. halo connects the dots between online and offline data sources and links them back to a single anonymized identity. Moving data out of silos and into one unified audience helps advertisers to create a seamless customer experience across the entire media ecosystem.

haloAMP for Digital icon

Reach Real People, Not Cookies Across Digital Media

haloAMP for Digital employs people-based marketing across your online media, helping brands evolve beyond cookie-based targeting to better activate and engage digital audiences. haloAMP for Digital incorporates multiple types of persistent identifiers to reach real people with relevant messaging that drives higher ROAS.


Drive Maximum Response from your Radio Advertising

haloAMP for Radio leverages a data warehouse of  historical response for more targeted radio campaigns. Gain audience insights  far beyond traditional ratings to maximize ROI from your radio ads by engaging with consumers who are in the market for your considered purchase.


Hyper-Target TV Audiences with Digital Precision

haloAMP for Television leverages household-level viewership insights that allow us to plan and buy media based on what your unique audience segments are watching. Say goodbye to planning TV from broad-based metrics like age range and gender and hello to targeting real people who intend to purchase your product or service.


haloAMP Makes Your Media Work Harder. Try it today!

Find out how Wingman’s halo will supercharge your campaigns to more effectively reach the right audiences across every media channel, screen and device.