NICHE PRODUCTS
ARE OUR SPECIALTY.
Niche isn’t for everybody. That’s why companies that sell niche products need a team that specializes in finding the right purchase-ready consumers and building highly-responsive, scalable media campaigns.
NICHE PRODUCTS have a very narrow market; only a fraction of the population are in the market at any given time.
NICHE
Cars, Loans,
Jewelry, Mortgages
NON-NICHE
Eggs, Milk, Butter, Sugar
As the media ecosystem fragments, reaching your purchase-ready audience becomes increasingly difficult and LESS EFFICIENT.
NICHE PRODUCTS have a very narrow market; only a fraction of the population are in the market at any given time.
NON-NICHE
Eggs, Milk, Butter, Sugar
NICHE
Cars, Loans,
Jewelry, Mortgages
As the media ecosystem fragments, reaching your purchase-ready audience becomes increasingly difficult and LESS EFFICIENT.
NICHE PRODUCTS
NEED SOPHISTICATED
MEDIA PLANNING.
WE DO THIS WITH haloAMP™

Wingman’s haloAMP™ Audience Management Platform puts big data to work to engage your most valuable audiences at scale across the entire media ecosystem.
What We Offer

Media Planning
Our media planners determine the media mix and messaging that will drive the greatest response- from television and radio to digital and out-of-home.

Media Buying
Our media buyers put every dollar in your media budget to work to help you reach your goals with maximum efficiency, minimum ad waste, at the lowest ad rates possible.

Creative Development
Our in-house creative team will bring your most valuable messaging to life with straightforward pricing based on a percentage of media.

Measured Results
haloAnalytics™ reporting dashboards provide real-time analytics to help you understand the impact of your media across all channels from a single view.

Audience Targeting
We build audience-based media campaigns that seamlessly engage your most relevant audiences: omni-channel.

Content Production
Our creative department can work with your existing creative partners to produce additional content. We love working with other creatives!
What We BUY

Paid Search & Social Media
Sponsored ads on popular social media platforms, traditional PPC, Google Shopping, Native Ads, Remarketing / Retargeting.

Digital Audio & Streaming
Expand your media mix with listener-level audience targeting across top music and radio streaming platforms.

Digital TV
Advertise on premium, ad-supported shows provided by top-tier networks on audiences using smart TVs and OTT devices.

Reporting & Analytics
Our customized reporting dashboards provide real-time analytics to help you understand the impact of your media across all channels from a single view.

Programmatic
We use real-time bidding to display your ads to your ideal client profile on mobile, desktop and televisions.

Linear TV
We build audience-based media campaigns that seamlessly engage your most relevant audiences – omni-channel.
What We BUY

Paid Search & Social Media
Sponsored ads on popular social media platforms, traditional PPC, Google Shopping, Native Ads, Remarketing / Retargeting.

Digital Audio & Streaming
Expand your media mix with listener-level audience targeting across top digital music and streaming platforms.

Connected TV
Reach your most valuable audiences on smart, multi-screen devices like Roku, Fire TV and Apple TV.

Programmatic
Use real-time bidding to display your ads to your ideal customer profiles on mobile, desktop , and television.

Linear TV
Leverage linear TV’s incredible economies of scale to reach in-market consumers at efficient CPMs.

Radio & Audio Streaming
Share your message across the response-driving audio formats, from terrestrial and satellite radio to digital forms of audio.
What We BUY

Paid Search & Social Media
Sponsored ads on popular social media platforms, traditional PPC, Google Shopping, Native Ads, Remarketing / Retargeting.

Digital Audio & Streaming
Expand your media mix with listener-level audience targeting across top music and radio streaming platforms.

Digital TV
Advertise on premium, ad-supported shows provided by top-tier networks on audiences using smart TVs and OTT devices.

Programmatic
We build audience-based media campaigns that seamlessly engage your most relevant audiences – omni-channel.

Linear TV
We build audience-based media campaigns that seamlessly engage your most relevant audiences – omni-channel.

Radio & Podcasts
Our team of seasoned radio buyers will select the most appropriate response-driving formats, from terrestrial and satellite radio to digital forms of audio.
haloAMP™ MAKES YOUR AD DOLLARS
WORK HARDER

SIT ‘N SLEEP
Increased comparable store sales 17% Year Over Year. Lowered CPA 44% YOY.

INTELLILOAN
Scaled monthly loan volume from $14 million to $280 million in 8 months.

DELUXE LIFECOTE
Negotiated a zero risk media partnership that increased sales by 314% YOY.
HOW DOES haloAMP™ OPTIMIZE YOUR MEDIA CAMPAIGNS?

1. Remove Data Silos
Connect online and offline customer data into a single platform.
2. Cross-Channel Continuity
Serve your audience the most relevant message to across the entire media ecosystem.
3. Reduce Ad Waste
Engage your custom audience segments when they are ready to buy from you.
4. Maximize Response
Focus your media budget on what works and avoid wasted impressions on what doesn’t.
how does halo amp optimize YOUR AD DOLLARs?.

1. Remove Data Silos
Connect online and offline customer data into a single platform.
2. Cross-Channel Continuity
Serve your audience the most relevant message to across the entire media ecosystem.
3. Reduce Ad Waste
Engage your custom audience segments when they are ready to buy from you.
4. Maximize Response
Focus your media budget on what works and avoid wasted impressions on what doesn’t.
About Us
Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels - including television, digital, programatic display and video, connected TV, paid social media, paid search, radio, and audio streaming.
Contact
310.302.9400

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