Social Proof Matters. Here’s How to Get It. Whether it be solar panels, automobiles, spas, mortgage loans, furniture, or some other big ticket item, companies that sell considered purchases face a unique set of challenges. First, because only a small percent of...
After years A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time. At Wingman...
Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...