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The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success

The Three Secrets to Celebrity Endorsement Success Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result...
Social Proof Matters. Here’s How to Get It.

Social Proof Matters. Here’s How to Get It.

Social Proof Matters. Here’s How to Get It.   Whether it be solar panels, automobiles, spas, mortgage loans, furniture, or some other big ticket item, companies that sell considered purchases face a unique set of challenges. First, because only a small...
The CEO: Your In-House DR Secret Weapon

The CEO: Your In-House DR Secret Weapon

After years  A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time.     At Wingman...
Using Social Media Reviews for Social Proof Marketing

Using Social Media Reviews for Social Proof Marketing

Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...
Considered Purchases Branding: Homeowner as Hero

Considered Purchases Branding: Homeowner as Hero

  The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...