Social Proof Matters: Here’s how to get it.

Social Proof Matters: Here’s how to get it.

Whether a mattress, solar panels, floors, windows, mortgages or, yes, even furniture, people often lack the knowledge to make informed purchasing decisions — largely because they buy these products so infrequently. This creates a unique challenge for companies...
The CEO: Your In-House DR Secret Weapon

The CEO: Your In-House DR Secret Weapon

After years  A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time.     At Wingman...
Using Social Media Reviews for Social Proof Marketing

Using Social Media Reviews for Social Proof Marketing

Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...
Considered Purchases Branding: Homeowner as Hero

Considered Purchases Branding: Homeowner as Hero

  The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...