Social Proof Matters. Here’s How to Get It.

Social Proof Matters. Here’s How to Get It.

Social Proof Matters. Here’s How to Get It. Whether it be solar panels, automobiles, spas, mortgage loans, furniture, or some other big ticket item, companies that sell considered purchases face a unique set of challenges. First, because only a small percent of...
The CEO: Your In-House DR Secret Weapon

The CEO: Your In-House DR Secret Weapon

After years  A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time.     At Wingman...
Using Social Media Reviews for Social Proof Marketing

Using Social Media Reviews for Social Proof Marketing

Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...