We Target Purchase Ready Audiences Across Broadcast and Non-Linear Television.
We Plan and Buy Television Differently
We use the same data-driven concepts found in digital targeting to build media campaigns that reach purchase-ready television audiences with far greater precision than traditional planning methods. How do we inform our television campaigns to target audiences with the granularity of digital media? We have a proprietary targeting platform called wingDMP for Television℠.
Find out how wingDMP for Television allows us to build television campaigns that reduce media waste, increase performance and scale more profitably for our clients.
Our buying reach for broadcast, syndicated and network television covers over 95% of the population in the US. That’s 267 million viewers! That means we can target your audience segments everywhere, whether you’re advertising on a local, regional or national scale.
All Formats and Devices
As technology continues to evolve television viewership into new formats, we also evolve. We extend our clients’ messaging across the latest television screens and devices on the market.
Addressable TV reaches exact households on a 1:1 basis.
We buy traditional programming that airs live and according to a set schedule.
Mobile targeting for TV allows advertisers to engage on-the-go audiences.
Reach cord cutters on Internet-connected devices such as Apple TV, Smart TVs, Roku.
Are Your Media Campaigns Built for Maximum Response and Efficiency?
We Can Make Your Media Better!
Wingman's television campaigns are built with a people-based approach, allowing you to target purchase ready audiences down to the household level across all forms of TV, even broadcast! Get in touch with us today to learn more.