Television
Media Planning
and Buying
We Plan and Buy Television Differently
Traditional TV media buying and planning is like a rerun from the 50s. Let’s switch channels. Wingman uses the same data-driven concepts used in digital media to target your purchase-ready television audiences with far greater precision than traditional TV planning.
Find out how our powerful Audience Management Platform haloAMP™ helps TV advertisers target more precisely, increase engagement, lower media costs, and boost profit at scale.
Local, Regional and National Reach
Whether you’re advertising on a local, regional or national scale, Wingman has you covered. Our TV media buying reach covers over 95% of the US population. That’s 267 million viewers across broadcast, syndicated and network television.
Syndicated
OTT
We Buy TV Across all Formats and Devices
Television is constantly evolving into new formats –and we’re there. We extend our clients’ messaging to meet consumers on all the latest television formats, channels, screens, and devices.
Addressable
We offer Addressable TV to reach exact household addresses.
Linear TV
We buy traditional programming that airs live and according to a set schedule.
Mobile App
We target on-the-go TV audiences streaming on mobile devices.
Connected TV
We reach cord cutters on internet-connected devices such as Apple TV, Roku, FireStick and Smart TVs.
Get Your Free Roadmap For Planning People-Based TV Campaigns
Television media buying has undergone a revolution. The old methods of targeting by age range and gender are history. Wingman brings the power and precision of people-based marketing to your TV buys. Now you can target real people – across all television formats, channels, screens, and devices. Want a quick run-down on how it works?
TV Capabilities Brief
Television Media Buying and Planning Services
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