Media Planning
and Buying

We Plan and Buy Television Differently

Traditional TV media buying and planning is like a rerun from the 50s. Let’s switch channels. Wingman uses the same data-driven concepts used for digital to target purchase-ready television audiences with far greater precision than traditional TV planning.

Find out how planning television with haloAMP™ can help you target precisely, increase engagement, lower media costs, and boost profit at scale.


Local, Regional and National Reach

Whether you’re advertising on a local, regional or national scale, Wingman has you covered. Our TV media buying reach covers over 95% of the US population. That’s 267 million viewers across broadcast, syndicated and network television.

National Cable
Local Spot
Satellite TV




We Plan And Execute Media Campaigns Across All Television Formats And Devices

Television is constantly evolving into new formats –and we’re there. We extend our clients’ messaging to meet consumers on all the latest television formats, channels, screens, and devices.


We offer Addressable TV to reach exact household addresses.

Linear TV

We buy traditional programming that airs live and according to a set schedule.

Mobile App

We target on-the-go TV audiences streaming on mobile devices.


Connected TV


We reach cord cutters on internet-connected devices such as Apple TV, Roku, FireStick and Smart TVs.

Get Your Free Roadmap For Planning People-Based TV Campaigns


Television media buying has undergone a revolution. The old methods of targeting by age range and gender are history. Wingman brings the power and precision of people-based marketing to your TV buys. Now you can target real people – across all television formats, channels, screens, and devices. Want a quick run-down on how it works? Thought we’d get a positive on that.


TV Capabilities Brief

© 2019 Wingman Media, Inc.