Television Media Planning

We Plan and Buy Television Differently

We use the same data-driven concepts found in digital targeting to reach purchase-ready television audiences with far greater precision than traditional planning methods.

haloAMP℠ is a proprietary audience management platform that activates deep data insights to target TV audiences with the granularity of digital media.

Find out how planning television with haloAMP can help you reduce media waste, increase performance and scale more profitably.

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Local, Regional and National Reach

Whether you’re advertising on a local, regional or national scale, we’ve got you covered. Our media buying reach covers over 95% of the population in the US. That’s 267 million viewers across broadcast, syndicated and network television.

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National Cable

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Local Spot

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Satellite TV

syndicated

Syndicated Television

All Television Formats and Devices

As technology evolves television viewership into new formats, our service offerings stay ahead of the curve. We extend our clients’ messaging across the latest television screens and devices on the market.

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ADDRESSABLE

We offer Addressable TV to reach exact households on a 1:1 basis.
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LINEAR TV

We buy traditional programming that airs live and according to a set schedule.
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MOBILE APP

We target on-the-go TV audiences streaming on mobile devices.
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CONNECTED/OTT

We reach cord cutters on internet-connected devices such as Apple TV, Roku, FireStick and Smart TVs.

TV Capabilities Brief

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Case History

OPTIMIZING TV WITH 1ST PARTY DATA

Find out How Wingman’s People Based Approach to TV Planning Reduced our Client’s Media Budget 18% and Increased Comp Store Sales 11% YOY

READ CASE HISTORY

Are Your TV Campaigns Built for Maximum Response and Efficiency? Wingman Makes Television Media Work Harder.

Wingman's television campaigns are built with a people-based approach, allowing you to target purchase ready audiences down to the household level across all forms of TV, even broadcast! Get in touch with us today to learn more.