Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?
If you’re interested in becoming a client, beware. Wingman Media is the nosiest agency you’ll ever meet. Clients that sign on with us should be ready to have our team snooping around every aspect of their businesses. Sometimes you’ll know it’s us, other times we’re...
Why Your Customer’s Lawn is the Key to Our Ad Copy (Really)
“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” – Leo Burnett Take an ad you’re currently running and compare it to a positive online review for the same product. Is...
Considered Purchases Branding: Homeowner as Hero
The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...
How Live Read Advertising Works and When to Use the Real-Time Pitch
The so-called “live read” has been a staple of radio’s advertising mix from the very beginning of the medium: The earliest documented paid radio ad in 1922 was essentially a 10-minute live read promoting a commuter train line serving Jackson Heights, New York....FOLLOW US
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