Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?
If you’re interested in becoming a client, beware. Wingman Advertising is the nosiest advertising agency you’ll ever meet. Clients that sign on with us should be ready to have our creative director, Rich Kagan, and his band of copywriters and new business people...
People Hate Radio Commercials So We Made Them Longer
As an advertiser, there’s one simple truth that—once you accept it— will set you free (and increase ROI): People hate advertising. That’s why, at Wingman Advertising, our goal is to create radio commercials that don’t sound like it. Your audience is exposed to 5,000...
Why Your Customer’s Lawn is the Key to Our Ad Copy (Really)
“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” – Leo Burnett Take an ad you’re currently running and compare it to a positive online review for the same product. Is...
Considered Purchases Branding: Homeowner as Hero
The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...
How Live Read Advertising Works and When to Use the Real-Time Pitch
The so-called “live read” has been a staple of radio’s advertising mix from the very beginning of the medium: The earliest documented paid radio ad in 1922 was essentially a 10-minute live read promoting a commuter train line serving Jackson Heights, New York....FOLLOW US
Wingman Media, Inc. | 2625 Townsgate Road Ste.104 | Thousand Oaks, CA 91361
| Phone:
| Email:
Recent Comments