The Two-Minute Radio Advertorial People Hate Radio Commercials So We Made Them Longer! As an advertiser, there’s one simple truth that—once you accept it— will set you free (and increase ROI): People hate advertisements. Your audience is exposed to around 5,000...
Is Your Agency Digging Deep Enough to Discover Creative Gold? If you’re interested in becoming a client, beware. Wingman Media is the nosiest agency you’ll ever meet. Clients that sign on with us should be ready to have our team snooping around every aspect of their...
“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” – Leo Burnett Take an ad you’re currently running and compare it to a positive online review for the same product. Is...
The teenage boy pops a piece of Blast chewing gum in a crowded hallway at his high school. Immediately, a cool shot of minty flavor explodes in his mouth. His newfound fresh breath boosts his confidence so high he can ask the cute cheerleader standing by her...
The so-called “live read” has been a staple of radio’s advertising mix from the very beginning of the medium: The earliest documented paid radio ad in 1922 was essentially a 10-minute live read promoting a commuter train line serving Jackson Heights, New York....
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