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How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

AFTER WEB COOKIES How To Target Audiences Effectively After the Digital Cookie Crumbles. What Are Web Cookies and Why Are They Important for Advertising? A web cookie is a packet of data that a user’s web browser stores on the computer when the user visits a website....
Beginner’s Guide to People-Based Marketing

Beginner’s Guide to People-Based Marketing

The Beginner’s Guide to                             People-Based Marketing (PBM) INTRODUCTION Let’s face it. The days when advertisers could reach the masses over evening television are long gone. The proliferation of internet devices has caused the media...
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