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Planning Terrestrial Radio Campaigns with First Party Data

Planning Terrestrial Radio Campaigns with First Party Data

Does Radio Advertising Still Work? Radio provides the opportunity to reach more people than any other media channel, making it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences, which has...
Why Data Match Rates Matter and How to Improve Them

Why Data Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them   Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
Beginner’s Guide to People-Based Marketing

Beginner’s Guide to People-Based Marketing

A Beginners Guide to People-Based Marketing INTRODUCTION Let’s face it. The days when advertisers could reach the masses over evening television are long gone. The proliferation of internet devices has caused the media landscape to explode into a bunch of...
How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...