Media Buying Power: The True Cost Of Advertising

Media Buying Power: The True Cost Of Advertising

MEDIA BUYING POWER: THE TRUE COST OF ADVERTISING Buying power is an interesting concept. On its face, it makes sense. The more money you have, the more power you wield in a given market. While there was a time when this held true in the media industry, it was wildly...
Programmatic Audio Advertising

Programmatic Audio Advertising

PROGRAMMATIC AUDIO ADVERTISING Hearing is Believing. Ninety-nine years ago, advertising changed forever. In 1922, New York radio station WEAF aired the first paid radio commercial for the Hawthorne Court Apartments in Jackson Heights [1]. Just shy of a hundred years...