Why Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it comes...
Forget the Dark Side. It’s All About the “Smart” Side in 2016

Forget the Dark Side. It’s All About the “Smart” Side in 2016

Move over, smart phones. There’s a new player in the “smart” game, and it’s hitting consumers where they live. Literally. We’re talking about smart home technology, of course, and its rapid journey from fantasy fodder to a neighborhood near you. Wondering if smart...
Wearable Tech – Because Smart Phones Are Now Passe

Wearable Tech – Because Smart Phones Are Now Passe

If mobile and big data are still the current marketer obsessions du jour, it’s not hard to see tomorrow’s “it” fascinations just around the corner of our google glass field of vision … from where we’re looking these would be...