Planning Terrestrial Radio Campaigns with First Party Data

Planning Terrestrial Radio Campaigns with First Party Data

Advanced Targeting Solutions for Terrestrial Radio   Radio provides the opportunity to reach more people than any other media channel, makes it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target...
Why Data Match Rates Matter and How to Improve Them

Why Data Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them   Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
Wearable Tech – Because Smart Phones Are Now Passe

Wearable Tech – Because Smart Phones Are Now Passe

If mobile and big data are still the current marketer obsessions du jour, it’s not hard to see tomorrow’s “it” fascinations just around the corner of our google glass field of vision … from where we’re looking these would be...

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