Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
The Beginner’s Guide to People-Based Marketing Let’s face it. The days when advertisers could reach the masses over evening television are long gone. The proliferation of internet devices has caused the media landscape to explode into a bunch of fragmented...
Career Opportunities Join Our Talent Pool We hire from a variety of disciplines and backgrounds and notice our most successful people share a high emotional intelligence quotient and a determined empirical bent. The nature of the work we do for our clients requires a...
Free Evaluation Checklist: How to Select the Right Data Management Tools Download the PDF Version Data management tools play an essential role in any successful people-based marketing (PBM) strategy. Without the right tools to manage your data, it would be impossible...
How to Build an Omni-Channel Customer Experience for Retail Success When it comes to customer engagement, retailers have more opportunities – and more challenges – than ever before. On one hand, there are more ways to engage with a new generation of...