fbpx
The CEO: Your In-House DR Secret Weapon

The CEO: Your In-House DR Secret Weapon

After years  A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time.     At Wingman...
Using Social Media Reviews for Social Proof Marketing

Using Social Media Reviews for Social Proof Marketing

Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...
Knowing When to Kill a Commercial

Knowing When to Kill a Commercial

After 30 years of selling, writing, and placing commercials on radio and TV, there is one important lesson I have learned that has saved my clients and me a ton of money. If you’ve written a successful radio or TV ad, you’ll know it the first time it airs....
How to Choose the Right Celebrity Spokeperson

How to Choose the Right Celebrity Spokeperson

Endorsements, at their core, work by implying that a celebrity’s talents, attractiveness, or success are in some part due to the product’s benefits. Hiring a celebrity to endorse a brand or product can increase demand, boost recognition and attract new customers....
5 Check-in Marketing Strategies Worth Checking Out

5 Check-in Marketing Strategies Worth Checking Out

In 2013, the Foursquare community grew to 40 million people who’ve checked in 4.5 billion times to over 1.5 million businesses. Along with Facebook, Yelp and Twitter, location-based social media apps have provided businesses the opportunity to interact with their...