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Are Free Trials Worth Your While?

Are Free Trials Worth Your While?

Between a fiercely competitive marketplace and dialed-in consumers, today’s home improvement businesses have their work cut out for them. It’s no surprise that conversations often turn to exploring new strategies for capturing a greater market share. And while some...
The CEO: Your In-House DR Secret Weapon

The CEO: Your In-House DR Secret Weapon

After years  A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time.     At Wingman...
A Field Guide to Choosing a Celebrity Spokesperson

A Field Guide to Choosing a Celebrity Spokesperson

Endorsements, at their core, work by implying that a celebrity’s talents, attractiveness, or success are in some part due to the product’s benefits. Hiring a celebrity to endorse a brand or product can increase demand, boost recognition and attract new customers. That...
Using Social Media Reviews for Social Proof Marketing

Using Social Media Reviews for Social Proof Marketing

Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...