The CEO: Your In-House DR Secret Weapon
After years A/B tests, Wingman Advertising continually proves its theory that having a company’s owner/CEO voicing its spots, out performs, on a cost per call and conversion basis, highly produced advertising agency spots every time. At Wingman...
Why Your Customer’s Lawn is the Key to Our Ad Copy (Really)
“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.” – Leo Burnett Take an ad you’re currently running and compare it to a positive online review for the same product. Is...
Using Social Media Reviews for Social Proof Marketing
Social proof is a major asset when selling a considered purchase for the home. When uncertain about how to maintain, improve, or reimagine their properties, homeowners look to fellow homeowners to reinforce or rationalize their decisions. According to motivational...
Knowing When to Kill a Commercial
After 30 years of selling, writing, and placing commercials on radio and TV, there is one important lesson I have learned that has saved my clients and me a ton of money. If you’ve written a successful radio or TV ad, you’ll know it the first time it airs....
How to Choose the Right Celebrity Spokeperson
Endorsements, at their core, work by implying that a celebrity’s talents, attractiveness, or success are in some part due to the product’s benefits. Hiring a celebrity to endorse a brand or product can increase demand, boost recognition and attract new customers....FOLLOW US
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