Multi-Channel Media Plan Brings 1000% Revenue Growth
Wingman Media helps Intelliloan blaze a new trail in the mortgage lending territory.
From Lead Aggregation to Lead Generation
Wingman Media implemented a branded marketing strategy across multiple media channels to transition Intelliloan from relying solely on buying leads from lead aggregators. A media mix consisting of Broadcast TV, Radio, & Programmatic Advertising helped drive exclusive leads, growing the mortgage loan company’s revenue 1000% in just 8 months.
A 28 Year Mortgage Loan Company
Intelliloan is a regional mortgage company that’s licensed in 22 states. They are a direct lender that does a vast majority of the loans direct to consumer.
A Threefold Problem in Marketing
Relying solely on lead aggregators presented a three-fold problem for Intelliloan:
The mortgage industry in particular and lending in general are competitive spaces where lead handling is key to maintaining success.
LOW PURCHASE INTENT
Intent of borrowers from purchased leads is low, and leads are resold to multiple lenders. Only around 30% of leads from aggregators convert into a mortgage for any lender.
DOES NOT BUILD BRAND EQUITY
The costs of funded loans from lead buying is relative to direct to consumer marketing, but there is no opportunity to build brand equity like there is with direct response brand advertising.
Effective Advertising with Industry-Leading Offers
Wingman Media implemented a multi-channel direct-to-consumer media plan that consisted of television, radio, search, social and programmatic advertising. The ad campaigns were designed to increase interest, drive loan applications, and deliver funded loans at a $2,000 cost per funded loan or better.
4,400 Funded Loans (Can’t Be Wrong)
By partnering with Wingman Media, Intelliloan achieved unprecedented financial success, growing revenue 1,000% – from $14 million to $280 million – in just 8 months,!
Increased lead volume from direct leads from 0 to 4,000 monthly leads.
Increased Loans funded by branded media from 0 to 650 loans.
Achieved and maintained a sub-$2.5K CPFL for over 4.4K funded loans.
Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels - including television, digital, programatic display and video, connected TV, paid social media, paid search, radio, and audio streaming.
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