Multi-Channel Media Plan Brings 1000% Revenue Growth
Wingman Media helps Intelliloan blaze a new trail in the mortgage lending territory.
Brand Equity Transforms Lead Aggregation into Lead Generation
The mortgage industry in particular and lending in general are competitive spaces where lead handling is key to maintaining success.
LOW PURCHASE INTENT
Intent of borrowers from purchased leads is low, and leads are resold to multiple lenders. Only around 30% of leads from aggregators convert into a mortgage for any lender.
DOES NOT BUILD BRAND EQUITY
The costs of funded loans from lead buying is relative to direct to consumer marketing, but there is no opportunity to build brand equity like there is with direct response brand advertising.
Effective Advertising with Industry-Leading Offers
4,400 Funded Loans (Can’t Be Wrong)
By partnering with Wingman Media, Intelliloan achieved unprecedented financial success, growing revenue 1,000% – from $14 million to $280 million – in just 8 months!
Increased Loans funded by branded media from 0 to 650 loans.
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Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels - including television, programatic display and video, connected TV (CTV), paid social media, paid search, radio, and audio streaming.
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