The Impact of Direct Response on Brand Awareness
Connecting the Dots: The Impact of Direct Response on Brand Awareness Remember those catchy phrases like “While supplies last!” or “For a limited time!” that used to accompany direct response advertising? They were often accompanied by a phone...
The Three Secrets to Celebrity Endorsement Success
The Three Secrets to Celebrity Endorsement Success Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result...
Social Proof Matters. Here’s How to Get It.
Social Proof Matters. Here’s How to Get It. Whether it be solar panels, automobiles, spas, mortgage loans, furniture, or some other big ticket item, companies that sell considered purchases face a unique set of challenges. First, because only a small percent of...
Are Your Advertising Strategies Election-Proof?
With political TV ad spending predicted to soar to $4.4 billion during this year’s federal races, penetrating the airwaves with your own advertising message can be a more challenging endeavor than in non-election seasons. The good news for non-political advertisers?...
Are you Throwing Money out the Window with an Inferior 800 Number? Volume 2
We recently share our thoughts regarding the power of 800 numbers and — more specifically — about the supremacy of what we like to call the “superchunks,” AKA 800 hundred series repeaters. But just in case you still need convincing, we’re back with six...FOLLOW US
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