Our Thoughts

The Wingman Agency blog offers insights for planning successful media campaigns, and covers industry news and hot topics in media buying, advertising & marketing.

Why Creating An Omnichannel Customer Experience is Critical for Retailers

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] We live in a world where consumers want to engage with brands across multiple channels along the buyer’s journey. To satisfy the expectations of today’s customer, retailers must create a winning omnichannel customer experience if they wish to remain competitive in today’s market. The process of putting expectations…

You Need More Than Web Cookies to Target Digital Audiences Effectively

A web cookie is a packet of data that a user’s web browser stores on the computer when the user visits a website. It helps that website track the user’s activity while on that website, including visits and purchase decisions. Cookies are limited to a single device and have an expiration date, typically 30 days.…

PEOPLE BASED MARKETING FIELD GUIDE

The traditional “spray and pray” approach to marketing has become inefficient in todays fragmented media landscape. For media campaigns to be effective in this new ecosystem, advertisers must adopt a people based approach. Learn what PBM is and how successful brands are taking advantage of this highly effective approach to marketing.

Wingman Media Agency Named Top Global Ad Agency in 2018

As 2018 is coming to an end, Wingman Media has earned the spotlight of ratings and review company Clutch who has featured us as a top ad agency from their list of over 10,000 advertising companies! Our recognition stems from the positive relationships that we have built with our clients, and our ability to deliver…

The Cheater’s Secret to Writing Spots That Convert: Talk to the Salespeople

For every new client we take on, Wingman initiates a thorough creative discovery process to create our ad strategy. After learning about the company’s competition and market position, there’s one tactic in our bag of tricks that without fail provides the most practical and effective insights.

Signs You Might Need a New Ad Agency

With any advertiser-agency relationship, the fourth quarter of every year is time for “the conversation.” You know, the uncomfortable conversation where you ask your significant other (and yourself) the big questions: Where are we going? Is this still working for us? Is the spark still alive? Hopefully, your agency is all ears and will re-commit…

What motivates your consumer to make a considered purchase?

Omni-channel consumers? Cross device buying patterns?  These days, even the sharpest marketers can occasionally feel like cryptozoologists tracking the elusive Bigfoot (i.e. customer).   But the basics still apply.   To deal with the constant flux of changing consumer behavior, marketers must continue to examine and maintain a solid knowledge of the consumer decision-making process,…

What All Home Improvement Companies Need to Know About Marketing to Hispanics

Marketing to Hispanics: How We Got It Right With Sit ‘n Sleep With home improvement spending on the upswing, it’s never been more important to advertise to the country’s largest ethnic minority: Hispanics. Unfortunately, many businesses fail on this front because they assume they can’t get it right. Well, we’re here to tell you: It’s…

The Three Secrets to Celebrity Endorsement Success

Selecting the right celebrity to endorse a brand is a tricky proposition. When an endorsement hits the mark, it can make a brand’s credibility and popularity skyrocket. But when an endorsement falls flat it can result in a huge waste of money. Last year, we corralled everything our principals have learned about celebrity endorsements in…

Is Your Ad Agency Digging Deep Enough to Discover Creative Gold?

If you’re interested in becoming a client, beware. Wingman Advertising is the nosiest advertising agency you’ll ever meet. Clients that sign on with us should be ready to have our creative director, Rich Kagan, and his band of copywriters and new business people snooping around every aspect of their businesses. Sometimes you’ll know it’s us,…