buying cycle need recognition image

What motivates your consumer to make a considered purchase?

Omni-channel consumers? Cross device buying patterns?  These days, even the sharpest marketers can occasionally feel like cryptozoologists tracking the elusive Bigfoot (i.e. customer).   But the basics still apply.   To deal with the constant flux of changing consumer behavior, marketers must continue to examine and maintain a solid knowledge of the consumer decision-making process,…