Our Thoughts

The Wingman Agency blog offers insights for planning successful media campaigns, and covers news and hot topics in media buying, advertising & marketing.

Wingman’s Top 5 Game Day Ads

Wingman’s Top 5 Game Day Ads

In Los Angeles, we have no NFL football team, so when the Super Bowl comes around, we root for our favorite television commercials. Specifically, we analyze the category that hits closest to home, considered purchases. Here's our list of favorite spots for considered...

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Knowing When to Kill a Commercial

Knowing When to Kill a Commercial

After 30 years of selling, writing, and placing commercials on radio and TV, there is one important lesson I have learned that has saved my clients and me a ton of money. If you've written a successful radio or TV ad, you'll know it the first time it airs. If it...

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Programmatic Advertising Demystified

Programmatic Advertising Demystified

In a digital marketing landscape filled with jargon, programmatic advertising continues to claim the “buzzword blue ribbon” when it comes to acronyms, unclear language, and generally hazy definitions/understandings of actually-very-straightfoward concepts. So there’s...

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September Newsletter

September Newsletter

The rumors are true… We’ve just launched a brand new company website, and we’d love your feedback. Take a look and let us know what you think! Celebrity Spokespersons: Choose Carefully   Here at Wingman, we’ve had a long history of success with celebrity...

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Wearable Tech – Because Smart Phones Are Now Passe

Wearable Tech – Because Smart Phones Are Now Passe

If mobile and big data are still the current marketer obsessions du jour, it's not hard to see tomorrow's "it" fascinations just around the corner of our google glass field of vision ... from where we're looking these would be "the internet of things" and "wearables,"...

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5 Check-in Marketing Strategies Worth Checking Out

5 Check-in Marketing Strategies Worth Checking Out

In 2013, the Foursquare community grew to 40 million people who’ve checked in 4.5 billion times to over 1.5 million businesses. Along with Facebook, Yelp and Twitter, location-based social media apps have provided businesses the opportunity to interact with their...

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The Big Data Driven News Roundup

The Big Data Driven News Roundup

We’ve fished these headlines out fresh from the big data pool: 1. Did you know that the data-driven marketing service sector employs 676,000 people? Or that big data marketing was a 156 billion dollar business in 2012? These and other interesting data points came out...

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The Big Data-Driven News Roundup – January 2014

The Big Data-Driven News Roundup – January 2014

We’ve fished these headlines out fresh from the big data pool. Enjoy. 1.  A recent eMarketer survey indicates that “lack of education is still the No. 1 thing hindering greater adoption of Big Data by businesses … and executives say it will be years before Big Data’s...

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2625 Townsgate Road, Suite 104

Westlake Village, CA 91361

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