An Audience Management Platform for People Based Marketing
haloAMP offers a full suite of tools that help advertisers build, target and engage audiences across the entire media ecosystem. Check out the channel-specific capabilities the halo platform has to offer.
haloAMP Custom Audience Builder
Make Your Customer Data Actionable for Cross-Channel Execution
Our people-based audience builder aggregates first and third party consumer purchase data to build audiences from real people. halo connects the dots between online and offline data sources and links them back to a single anonymized identity. Moving data out of silos and into one unified audience helps advertisers to create a seamless customer experience across the entire media ecosystem.
haloAMP for Television leverages household-level viewership insights that allow us to plan and buy media based on what your unique audience segments are watching. Say goodbye to planning TV from broad-based metrics like age range and gender and hello to targeting real people who intend to purchase your product or service.
Reach Real People, Not Cookies Across Digital Media
haloAMP for Digital employs people-based marketing across your online media, helping brands evolve beyond cookie-based targeting to better activate and engage digital audiences. haloAMP for Digital incorporates multiple types of persistent identifiers to reach real people with relevant messaging that drives higher ROAS.
The halo Audience Management Platform activates your most valuable customer data across the entire media ecosystem to help you reach the right audience and drive conversions. See what haloAMP can do for your advertising. Fill out the form to get in touch with a media expert now.