We Build Custom Audiences for People-Based Targeting
haloAMPCustom Audience Builder℠ is a people-based audience management platform that empowers brands to holistically identify and engage consumers with meaningful, relevant media placements and messaging across the entire media ecosystem. Our platform activates first and third party consumer purchase data to build omni-channel audiences from REAL people.
Benefits of haloAMP Custom Audience Builder
Centralize Audience Data in a Single Platform
halo consolidates customer data out of silos and into a single platform. We combine fragmented data from online and offline sources to give you a complete picture of your most valuable customers.
Build Smarter Audience Segments
halo appends your first party data with insights from our network of best-in-class third party data partners. Our data network provides access to billions of data points that can be layered onto your custom segments to help determine purchase intent.
Reach Multi-Screen Audiences Seamlessly
halo enables advertisers to execute omni-channel campaigns across digital and broadcast ecosystems, while maintaining continuity of messaging across all media. halo effortlessly expands your advertising into new channels, so you can reach television audiences in digital and digital audiences in television.
haloAMP Custom Audience Builder Makes Your Media Better
halo enables advertisers execute cross-channel media campaigns that delivery consistent messaging across digital, television and radio.
RELIABLE AUDIENCE INSIGHTS
halo leverages first party data from your real customers to build a truth-set that represents your key audience segments. Our network of world-class big data companies verify the validity of the data to ensure its reliability.
LESS MEDIA WASTE
halo's omni-channel view of the customer journey allows brands to more granularly optimize media to what works, while eliminating wasted ad spend on what doesn’t.
REACH KEY AUDIENCE SEGMENTS
halo creates audience segments based on their importance to your business. We plan and execute campaigns that focus on driving the greatest response and ROI from your unique audience segments.
How Does haloAMP Build Custom Audiences?
First Party Data Onboarding
We use halo to onboard and clean your PII-based customer data in a manner that is secure and privacy compliant. halo collects your first party data from both online and offline data sources such as your CRM, transactional records, historical response data and lead lists.
halo uses your first party data to build segments of your most important customers. We identify signals that indicate purchase intent from the shared attributes of individuals within each segment.
The halo network aggregates, anonymizes and assigns a unique identity link to each individual within your custom segments. Identity links are used to match offline customer data – like name, physical address, email and phone number – with online audience identifiers, such as device IDs, all while safeguarding your customers’ privacy and security.
Using haloAMP to build custom audiences is the first step in a people-based marketing strategy. haloAMP is a suite of data-driven media solutions that put your custom audiences into action across television, radio and digital media channels.
View All Solutions
haloAMP is a full suite of proprietary audience management solutions to help brands reach multi-screen consumers, while simultaneously reducing wastage of ad budgets and increasing your marketing ROI.