haloAMP
for Digital
Cookies Are Crumbling.
People-Based Targeting is Here.
Website cookies have long been marketers’ go-to for digital audience targeting. But new technologies are opening the door for more accurate identity-based targeting. The haloAMP™ Audience Management Platform takes your digital campaigns beyond the limits of cookie-based targeting, allowing brands to target real people across the entire digital media ecosystem, and beyond.
Problem: Cookies Fail to Identify KEy AUDIENCES
Cookies are device centric — they limit data insights to a single device. They don’t account for device sharing by multiple users. And because cookies typically have a 30-day self-life, long-term response data is excluded, so prospect value cannot be measured over time. This creates a big identity gap, as you don’t really know your audience.
Solution: People-Based Digital audience TargetinG
Wingman’s proprietary Audience Management Platform haloAMP™ applies a people-based approach to targeting —by identifying and engaging the real people who care about your message. Using anonymized persistent identifiers, haloAMP™ targets people as they interact with your brand online and offline. Persistent identifiers allow advertisers to turn data silos into single identities.
How haloAMP™ Collects and Activates Key Customer Data for People-Based Marketing
Build Custom Audience Segments
Wingman uses haloAMP™ to create custom audience segments and make your first-party data actionable across digital media.
Let Offline Inform Online
Activate Signal Data
haloAMP™ identifies signals of purchase intent to build experiences that audiences want, rather than messages they want to ignore.
Reach Your Most Valuable Audiences Across the Entire Digital Media Ecosystem
Do you run digital media campaigns across Paid Search, Programmatic Video and Display, Paid Social, Connected TV, or Streaming Audio Display? The haloAMP™ Audience Management Platform can help increase the efficiency and effectiveness of your entire digital media strategy.
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