Wingman entered the media planning and buying arena in 2003 to super-serve companies that sell considered purchases. Back then media consumption was consolidated into print, radio and television, and planning a successful media campaign was relatively simple.
Well, times have changed! The explosion of digital marketing channels, the penetration of devices and the growing fragmentation in media consumption have made planning media one of the biggest challenges for today’s advertisers. This is especially true for companies that sell considered purchases – big ticket items like homes and home improvement services, swimming pools & spas, automobiles and appliances.