Audience Management Platform

Why Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it comes...

How to Select the Right Data Management Tools for Omni-Channel Marketing

Free Evaluation Checklist: Are You Using the Right Data Management Tools for Your Omni-Channel Strategy? Data management systems are necessary tools for today’s advertisers. Without the right mix of these systems, it would be impossible to perform essential...

How to Build an Omni-Channel Customer Experience for Retail Success

Why Today’s Retailers Must Invest in an Omni-Channel Customer Experience When it comes to customer engagement, the proliferation of media channels and devices has given retailers more opportunities – as well as more challenges – than ever before. On one...

How Digital Media is Moving Beyond Web Cookies

What Are Web Cookies? A web cookie is a packet of data that a user’s web browser stores on the computer when the user visits a website. It helps that website track the user’s activity while on that website, including visits and purchase decisions. Digital marketers...

Why Match Rates Matter and How to Improve Them

How to Select the Right Data Management Tools for Omni-Channel Marketing

How to Build an Omni-Channel Customer Experience for Retail Success

How Digital Media is Moving Beyond Web Cookies

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