Why Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them

Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it comes...
How Digital Media is Moving Beyond Web Cookies

How Digital Media is Moving Beyond Web Cookies

What Are Web Cookies? A web cookie is a packet of data that a user’s web browser stores on the computer when the user visits a website. It helps that website track the user’s activity while on that website, including visits and purchase decisions. Digital marketers...