Does Radio Advertising Still Work? Radio provides the opportunity to reach more people than any other media channel, making it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences, which has...
Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
Free Evaluation Checklist: How to Select The Right Data Management Tools for People-Based Marketing Data management tools play an essential role in any successful people-based marketing (PBM) strategy. Without the right tools to manage your data, it would be...
How to Build an Omni-Channel Customer Experience for Retail Success When it comes to customer engagement, retailers have more opportunities – and more challenges – than ever before. On one hand, there are more ways to engage with a new generation of...
How Digital Media Advertisers are Moving Beyond Web Cookies What Are Web Cookies? Cookie-based targeting has long been the backbone of digital media planning and buying, but its becoming increasingly obsolete. A web cookie is a packet of data that a user’s web browser...
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