Planning Terrestrial Radio Campaigns with First Party Data
Radio provides the opportunity to reach more people than any other media channel, making it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences. That is, until now. INTRODUCING haloAMP™ for...
Why Data Match Rates Matter (and How to Improve Them)
Why Match Rates Matter and How to Improve Them Customer data comes in many shapes and sizes, but first-party data is king in terms of marketing value. Your first party data may be your most reliable source of information about your target audience, because it...
How to Select the Right Data Management Tools for Omni-Channel Marketing
Free Evaluation Checklist: How to Select the Right Data Management Tools Download the PDF Version Data management tools play an essential role in any successful people-based marketing (PBM) strategy. Without the right tools to manage your data, it would be impossible...
How to Build an Omni-Channel Customer Experience for Retail Success
How to Build an Omni-Channel Customer Experience for Retail Success When it comes to customer engagement, retailers have more opportunities – and more challenges – than ever before. On one hand, there are more ways to engage with a new generation of...FOLLOW US
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