California Deluxe WindowsCase History
Driving Sales with Creative Efficiency:
How Wingman Helped A Home Improvement Company Lower Their Cost Per Lead 52% and Increase Conversions More Than 24%.
Wingman realized that CDW’s story could only be about one thing: Aaron Adrim. His plucky charm and passion for his products was infectious. Wingman needed to make consumers connect with Aaron’s passion and give them specifics about his windows and doors that separated CDW from the competition.
The Media Campaign
After A/B testing several spots produced for the campaign, “Stucco-Saving Windows,” outperformed every other radio commercial. The spot discussed how most window installers leave a house looking worse after an installation with an unforgettable “Aaron-ism” about potato chips.
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Wingman maximizes your ROI with more phone calls, qualified website visits, retail foot traffic, inventory turns, cash flow per hour, and revenue per square foot. Our media campaigns are proven to drive sales-ready leads when you need them most – NOW. And like traditional marketing tactics, we help you amplify your brand credibility over time.
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