Signs You Might Need a New Ad Agency

With any advertiser-agency relationship, the fourth quarter of every year is time for “the conversation.” You know, the uncomfortable conversation where you ask your significant other (and yourself) the big questions: Where are we going? Is this still working for us? Is the spark still alive? Hopefully, your agency is all ears and will re-commit…

buying cycle need recognition image

What motivates your consumer to make a considered purchase?

Omni-channel consumers? Cross device buying patterns?  These days, even the sharpest marketers can occasionally feel like cryptozoologists tracking the elusive Bigfoot (i.e. customer).   But the basics still apply.   To deal with the constant flux of changing consumer behavior, marketers must continue to examine and maintain a solid knowledge of the consumer decision-making process,…

Social Proof Matters: Here’s how to get it.

Whether a mattress, solar panels, floors, windows, mortgages or, yes, even furniture, people often lack the knowledge to make informed purchasing decisions — largely because they buy these products so infrequently. This creates a unique challenge for companies selling these products: How do you drive more consumers into the sales funnel and convince them to…