Paid Social Media Advertising Is More Important than Ever

Paid Social Media Advertising Is More Important than Ever

Paid Social Media Advertising Is More Important than Ever With roughly two billion people on social media and the average person spending about 135 minutes a day on social media [1]  it adds up to… a whole lot of minutes in the day. Though we do love data, you don’t...
Media Buying Power: The True Cost Of Advertising

Media Buying Power: The True Cost Of Advertising

Media Buying Power: The True Cost Of Advertising Buying power is an interesting concept. On its face, it makes sense. The more money you have, the more power you wield in a given market. While there was a time when this held true in the media industry, it was wildly...
How Apple iOS14 Privacy Updates Impact Digital Advertising

How Apple iOS14 Privacy Updates Impact Digital Advertising

HOW APPLE iOS 14 PRIVACY UPDATES IMPACT DIGITAL ADVERTISING After Meta’s stock price took a nosedive in early 2022, many people were left wondering what happened. In February, Meta admitted it may continue to lose revenue due in large part to industry-shifting change:...