Radio provides the opportunity to reach more people than any other media channel, making it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences. That is, until now.
haloAMP™ for Radio
Advances in data technologies are opening up a world of opportunity for advertisers to precisely target their most valuable audiences across terrestrial radio. haloAMP™ combines your first party data with data from our radio partners to provide key insights about how your customers listen to radio.
The result? Radio campaigns that target audiences with the precision of digital media.
How Does haloAMP™ Work for Radio?
First party data is the key to understanding what, when, where and how your customers listen to radio. Through data matching we learn what radio markets, networks, stations, and programs will get your customer’s attention. These insights allow us to optimize your radio buys to the most valuable media inventory.
Make Your Radio Campaigns Work Harder with haloAMP™
Ready to learn more about using Wingman’s advanced media planning and measurement tools to transform your radio buys?
Wingman Media is an award winning Media Buying and Media Planning Agency in Los Angeles, California. We plan data-driven media campaigns for companies that sell niche products and services and drive maximum response from all channels - including television, digital, programatic display and video, social media, radio and OOH.
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