New Data Tools Create Targeted Media Buys for Terrestrial Radio
Radio provides the opportunity to reach more people than any other media channel. Radio’s unsurpassed reach makes it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences. Historically, targeting has been limited to broad audience demographics. That is, until now. Advances in data technologies are opening up a world of opportunity for advertisers to target audiences across terrestrial radio with first party data.
Meet the New Media Planning Tool for Targeting Radio Audiences
An advanced media planning technology can help you target your most valuable radio audiences with the precision of digital media by activating your first party data. First party data is the key to understanding what, when, where and how your customers listen to radio. These insights help determine the most efficient media buys to get your message in front of the people who are most likely to buy from you.
Wingman’s proprietary Audience Management Platform, haloAMP™ combines your first party data with the first party data of broadcast radio stations to provide key insights about how your customers listen to radio.
How haloAMP™ Targets Terrestrial Radio Audiences
First haloAMP™ ingests your 1st party data and assigns a universal anonymous identifier. This identifier, called an identity link, allows us to layer your data with billions of behavioral and lifestyle data from the haloAMP™ network while safeguarding the privacy and anonymity of your customers.
We use haloAMP™ to combine your first party data with first party data belonging to our network of radio stations. Our radio partners have millions of audience profiles that can be matched with your anonymized customer data.
Through a first party data match we learn what radio markets, networks, stations and programs get your customer’s attention. We use these insights to buy the most efficient media.
Our broadcast radio partners match your audiences against the millions of audience profiles in their data pool. When matched, you can see which markets, formats, stations and programs engage your target audience.
First haloAMP™ ingests your first party data and assigns a universal anonymous identifier. We then match your first party data with first party data from our network of radio stations. Our broadcast radio partners match your audiences against the millions of audience profiles in their data pool. When matched, you can see which markets, formats, stations and programs engage your target audience. This helps you narrow your broadcast radio buys to the most valuable inventory that allows you to communicate your message to current customers while also reaching new, look-alike audiences.
Make Your Radio Campaigns Work Harder with haloAMP™
Ready to learn more about using Wingman’s advanced media planning and measurement tools to transform your radio buys?