Does Radio Advertising Still Work?
Radio provides the opportunity to reach more people than any other media channel, making it a popular choice among advertisers. But terrestrial radio has lagged behind other media in its ability to target key audiences, which has been limited to broad audience demographics. That is, until now. Advances in data technologies are opening up a world of opportunity for advertisers to precisely target their most valuable audiences across terrestrial radio.
haloAMP™ for Radio
haloAMP™ takes radio advertising to the next level. The platform combines your first party data with the first party data of broadcast radio stations to provide key insights about how your customers listen to radio. The result? Radio campaigns that target audiences with the precision of digital media.
How Does haloAMP™ Work for Radio?
First party data is the key to understanding what, when, where and how your customers listen to radio. haloAMP™ uncovers these key insights which enable us to determine the most efficient radio media buys.
Onboard 1st Party Data
First haloAMP™ ingests your 1st party data and assigns a universal anonymous identifier. This identifier, called an identity link, allows us to layer your data with millions of behavioral and lifestyle data sets from the haloAMP™ network while safeguarding the privacy and anonymity of your customers.
Connect 1st Party Data + Radio Station Data
haloAMP™ combines your first party data with the first party data from our network of radio stations. Our radio partners have millions of audience profiles in their data pool that can be matched with your anonymized customer data.
Identify Most Effective Radio Media Inventory
Through haloAMP data matching we learn what radio markets, networks, stations, and programs will get your customer’s attention. These insights allow us to narrow your broadcast radio buys to the most valuable media inventory.
Make Your Radio Campaigns Work Harder with haloAMP™
Ready to learn more about using Wingman’s advanced media planning and measurement tools to transform your radio buys?