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Back in 2001, Consolidated Resorts was looking expand beyond its kiosk-model for driving inquiries and turned to Wingman for help. Wingman responded by creating a first-of-its kind, 2-minute interview commercial with celebrity endorsements and DJ narration.
Following the first flight for the new commercial, Consolidated's call volume quadrupled. Six years and many creative executions later, the company's sales figures have increased exponentially.
Prior to partnering with Wingman in 2003, Boston Medical Group had found it cost-prohibitive to drive sales using any advertising medium other than print. Today, Wingman and Boston Medical Group have partnered to run highly effective radio and interactive programs.
How effective? Wingman helped Boston Medical Group cut its cost-per-patient in half - leading to a dramatic increase in patient bookings. Since 2003, Boston Medical Group has successfully expanded from a single location to operating 23 medical centers across the country.
Cort Furniture in Southern California was relying on commercials created by a well known national branding agency -- unfortunately the commercials were not driving sales. Wingman created personality-driven testimonial commercials that captured their unique selling proposition and differentiated them from the sea of price item furniture retailers.
The result? Same store sales immediately increased over 30%, and Cort opted to use Wingman's creative model throughout their Western Region.
Ever heard the expression "You're killing me, Larry!"? Well imagine what Sit 'N Sleep founder Larry Miller's accountant Irwin was saying when the company was languishing with stagnant sales and no brand identity.
Wingman's iconic, personality-driven advertising campaigns - both on and offline -- have helped Sit 'N Sleep expand from one store to 22 superstores across Southern California. Thanks to the element of fun and emotional connection for customers in the market for affordable mattresses, Sit N Sleep's revenue per square foot and over all margins are the highest in the business.
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